Instagram Business Account: How to Create and Switch to a Personal Profile

Instagram is a popular social network not only in Russia, but all over the world. The platform’s biggest advantage is that this free network with a million user base provides the opportunity for everyone to create personal pages, community profiles, and commercial organizations. Here, potential customer bases are quickly attracted, and various goods and services are promoted. It is possible to create a business account on Instagram independently, without involving IT specialists. In this article, we will explain how to do it.

What are the advantages of a business account?

A simple interface makes communication easy and convenient for any user, no need to have a higher education to understand the principle of operation. Before creating a business profile, it is advisable to familiarize yourself and understand the difference between a business page and a personal blog, and what advantages it provides to the owners.

Fast communication with the client

Instagram has effectively established itself as the main platform for direct sales of goods and services. The main advantage of a commercial page is that you no longer need to write all your contacts, phone numbers, Viber, WhatsApp, and email addresses in the Instagram description.

At the top of the business profile, there is an active “Message” button. As soon as a potential customer clicks on the button, a chat window will open in Direct. More advanced administrators of commercial pages can beautifully design active buttons at the bottom of the description:

Call;
Get directions;
Contact via email.

These methods greatly simplify the task of potential buyers purchasing goods through Instagram. They are not bothered by an active window or intrusive advertising, and they can decide when and how to contact the seller on their own.

Open statistics

Free access to all statistical data is the main tool that shows the effectiveness of each post. To run a truly profitable business on Instagram, you need to be able to analyze the quality of each publication, the number of visits to individual posts and videos.

All statistics on Instagram for the profile as a whole, individual posts, and visits are provided for free:

A specific summary of your target audience (region, age, gender, maximum visits by days and hours);
Show activity on your page (visits, coverage, views per week);
Weekly statistics for all published content (which posts were the most popular);
Track how each individual post is performing (number of likes and reposts, bookmarks);
Number of new users, views, behavioral factor of transitions;
Where customers came from through the main page, hashtags, or geolocation.

With a great desire, anyone can be interested in someone else’s statistics, view it using third-party services: attendance, subscriber boosting, viewing efficiency, and profile activity. For example, the paid resource Live dune offers free tests to check any 3 Instagram accounts of your choice.

Promotions and Advertising

With the emergence of marketing movements on social media, the concept of a “promo campaign” has appeared. In simple terms, this is the same advertising that is placed in colorful blocks in specific places on pages. The goal is to attract attention to the promotional post with subsequent transition to the target page. A commercial profile on Instagram provides owners with the right to place colorful promo campaigns, including photos, posts, and videos in the feed with the inscription “Open Profile” and a short advertisement video of no more than 15 seconds in stories. This allows visitors to quickly switch from one account to the page with the advertised product. Interested and don’t know where to start? Let’s begin with the step-by-step creation and connection of an Instagram business account.

How to connect a business profile on Instagram

Every social media user has the opportunity to create or simply switch to a business account on Instagram. It doesn’t matter which device is used to create a commercial Instagram page, whether it’s a computer or a phone.

The principle of creation will be the same for any device. We will explain step-by-step how to create a public Instagram page for your business.

Through the application

To connect a business account through the Instagram app, you need to have a registered regular account or create a new one. If you plan to run a serious business through the social network, you should know that you can register up to 5 accounts on one phone number. One caveat – each new profile is linked to a new email!

After creating a regular Instagram page, follow these step-by-step instructions:

In the main interface of the application, go to the “three bars” or “round icon” settings.
In the menu, find the “Account” line and click on it.
In the new menu, select the bottom line “Switch to a professional account”.
Select “Business” and go to the Business Page Setup tools, just click “Continue”.
In the new menu, you need to determine the exact category so that customers can easily understand what you do. You can switch to a company profile, personal blog, product/service.
Be sure to check your email and enter a working phone number – this is your connection with future customers.
The final step is to link to Facebook. This is not necessary, you can skip it. In this case, an empty Facebook account is automatically created for you. When you decide to connect it, you just need to follow the link and confirm your rights to the page.

Important! Linking Facebook to Instagram won’t take much time. It is recommended to link it immediately, as this is a guarantee of security. In case of hacking, password loss, or other factors, you can always regain access in a couple of minutes through your Facebook profile.

If you intend to develop a wide marketing campaign, it is recommended to take the time to design the cover of your Facebook profile, add an address, contact information, and fill the wall with content. This way, you can reach a much wider target audience.

Through Facebook

If you already have a regular Facebook account, connecting an Instagram business page can be done in your profile in just a few minutes. Here is a step-by-step guide:

Log in to Facebook (you must be the administrator of the Facebook profile, otherwise it won’t work).
After logging in as an administrator, go to settings and find the “Instagram Ads” section.
A “Add Account” button will appear in the right field.
A new window will appear with two options: “Add Existing Account” or “Create New”.
Enter the username and password for your existing Instagram account.
Confirm the action.

The next step is to confirm the link in your Instagram profile. Log in from your Android, iPhone, or Windows Phone device. Go to settings, scroll down to the “Linked Accounts” section, choose Facebook, and confirm the link.

Business account or personal blog? What is better?

If you analyze all the features of a business page and a personal blog, it turns out that they are practically indistinguishable externally, with significant differences only in access to advanced settings.

After analyzing all the pros and cons of a commercial profile, the following criteria can be identified for choosing based on advantages:

Access to advanced statistics on Instagram follower growth. If before, tracking statistics on your account could only be done through paid services, now these features are freely available through a business profile.
Effective settings for adding active buttons such as “Call” and “Get Directions,” which primarily affect the effectiveness of marketing promotion on Instagram.
Convenience when launching advertising blocks. For example, a personal blog page will not give you the ability to launch targeting for online Instagram growth. If you have a campaign with sufficient financial cushion, you want to launch powerful advertising blocks, control promotion from start to finish, then a business profile is simply necessary.
The only downside is the inability to temporarily close a commercial profile. This is a completely public page, so if you manage it yourself, forget about vacations or hire a manager. If you don’t develop the page, the reach, sales, and customers will simply scatter.

Note! Popular Instagram bloggers often switch to business profiles and publish stories, making it much easier to increase the reach of an active audience.

The cost of a business account

The law of the market is simple: where there is demand, there will be supply. If you urgently need a popular commercial Instagram profile, you can easily purchase one on the online market. Here are the top three resources in Russia for buying popular accounts:

1. Trade-Groups.ru acts as a mediator between the buyer and seller, ensuring the buyer verifies the authenticity of the profile before the seller receives payment. Prices for popular accounts include:

A humor profile with 166,000 followers and a monthly income of 20,000 rubles costs 70,000 rubles.
A dating and communication channel with 210,800 followers and a monthly income of 15,000 rubles sells for 120,000 rubles.
A travel and food community with 53,500 subscribers and a monthly income of 2,500 rubles costs only 18,000 rubles.

2. Instaline.biz offers a simple interface with a convenient search board for finding accounts based on specific criteria such as topic, promotion method, number of followers, and price. Popular prices include:

A fashion and beauty profile with 15,400 followers costs 14,300 rubles.
An auto profile with 24,400 followers costs 15,200 rubles.
A sports (MMA) profile with 30,500 followers costs 19,500 rubles.

Instaline.biz also offers a “tracked account” service to protect buyers from purchasing profiles with fake followers and likes. The market guarantees the quality of all accounts listed on the board.

3. Sale Group is a popular online market for buying and selling almost all social media groups, including Facebook, Instagram, Telegram, VKontakte, and Odnoklassniki. The market offers convenient filters for searching by price, category, income level, and number of followers. Popular prices include:

A VKontakte humor group with 64,800 followers and a monthly income of 27,000 rubles costs 32,425 rubles.
An Instagram dating and communication account with 50,300 followers costs 23,000 rubles.
A Facebook travel community with 61,000 followers costs 30,000 rubles.

Additionally, the market offers VIP profiles that are officially verified and guaranteed by the market. According to popular bloggers, a well-managed “live” profile on Instagram, VKontakte, or Facebook can generate an average monthly income of 250,000 rubles.

How to close a business profile and switch back to a personal Instagram blog

If you no longer need an Instagram business profile, don’t need advanced settings, and aren’t interested in accessing statistics, you can switch back to a personal account at any time. It’s quite simple to do, and changing the purpose of your pages can be done almost the same way.

You can only change the purpose of your Instagram account from a mobile device; the desktop version does not provide users with this functionality. Here’s a step-by-step guide:

Launch Instagram and log in to your account.
Go to your active business account.
In the upper right corner, click on the settings icon: three dots for Android, and a “gear” icon for iPhone.
In the menu that appears, scroll down to the “Account” section and select “Switch to Personal Account.”
A warning window will appear on the screen, letting you know that you will lose access to advanced settings. If you agree and want to continue, click “Return.”

That’s it! After these steps, you will return to your personal Instagram page. In this case, your public page will not be deleted, but will simply remain closed. You can reactivate your Instagram business account at any time. To do this, simply perform all the steps in reverse order. If you wish, you can freely use two pages without additional authorization or complicated transitions.