A banner for Instagram – is the foundation of the social network. With high-resolution, quality publications, it is easier to collect likes and attract new subscribers. You can’t fall behind the trends. The Instagram app offers innovations that are in demand among bloggers and other users. One of the innovations is the creation of a video banner.
What is a video banner and what makes it attractive?
A video banner is an effective advertising tool that combines the main information about the owner in a video clip. Users encounter this type of content daily – in stories, in the feed. It is often used to create advertising for companies or profiles.
Advantages:
- Attractiveness – users pay more attention to videos than photos, making advertising more effective;
- Creativity – it is easier to show information about the account in a video banner, fitting more information.
This method is now widely used. If you start using video today, you will gain new subscribers and increase profile recognition.
Important! Use this option in moderation to bring benefits and do not apply it every day in every story or post.
Creating an original banner: all methods
There are 2 ways to create a photo and video banner:
- Hire professionals.
- Use a graphic editor.
Hiring professionals is especially suitable for creating a website for a company when there is a budget available. It is simple, as the account owner only needs to find a suitable person or company. Finding such an agency is not difficult, as there are many companies working remotely and ready to create a banner in the near future. The cost of creating work for all agencies varies, with the price of 1 standard image starting from 500 rubles, but for a complex design, you will have to pay several times more.
Popular professionals include:
- Alexey Alpet;
- Camilla Barteneva;
- Pavel.
A graphic editor is a complex but budget-friendly way. Creating a photo ad in a graphic editor is within everyone’s power. The difficulty lies in starting from scratch. Especially if the user has never used the editor before, they need to first learn about the program. The method includes online services, applications.
Popular editors include:
- Photoshop;
- Paint.net;
- GIMP.
The listed programs have the same interface and are easy to use, especially for beginners.
There are 3 technical aspects to consider when creating video banners.
Vertical video:
- Resolution: 600 x 750;
- Aspect ratio: 4:5;
- Size and length: 4 GB / 60 seconds.
Panoramic video:
- Resolution: 600 x 315;
- Aspect ratio: 1.91:1;
- Size and length: 4 GB / 60 seconds.
Square video:
- Resolution: 600 x 600;
- Aspect ratio: 1:1;
- Size and length: 4 GB / 60 seconds.
Stories:
- Resolution: 600 x 1067;
- Aspect ratio: 9:16;
- Size and length: 4 GB / 15 seconds.
We use online services
Online services are used to create and enhance various special effects. Most of them require the presence of templates for quick determination of the publication’s appearance. The feature is ease of use and prevalence.
Online banner creation services:
- BannerMaker;
- Sothink SWF Easy;
- Atani.
Apps for creating mosaics
A mosaic in an Instagram profile looks beautiful and stylish, and advertising with this option is more effective. It is created using special programs and applications.
Using the graphic editor Photoshop. Instructions:
- Open the program.
- Open the photo to create the mosaic.
- Divide the image into squares.
- Save each part separately.
Features of Photoshop – to work in the viewing menu, select “show grid”. In the window that appears, click on “Settings”, then “Guides, Grid and Slices”. Use this option to give the mosaic the desired look.
The second way to create a mosaic is to use mobile applications. These include:
- Grid-it – an application for creating mosaics, the downside being the need to download fragments separately;
- Grids – a utility that divides and sends photos to Instagram automatically, with the option to select the desired color scheme and gradient;
- 9square or 9Cut – a simple interface that helps create photos in the correct format and automatically send them to the network.
Examples of creative banners – tips from professionals
Photographers, bloggers, and popular stores use advertising Insta banners to create content.
Examples of work:
Tips for creating a creative and memorable banner:
- It is important to pay attention to the correct placement and presence of structure, content: logo, commercial offer, visual presentation of the product, services, and call to action;
- Select the image correctly – correspondence to the theme and uniqueness of the photo;
- Proper color combination – correspondence to the features of the product;
- When creating a video, use less self-promotion;
- Use metaphors;
- Motion – use animation, attracting the attention of subscribers.
Important! When ordering banners, performers take into account the above requirements.
Above are the conditions, methods, and requirements for creating a video banner for Instagram. Creating a mosaic is easy, experiment with fonts, inscriptions, logos, effects, and so on.