Social networks are used for communicating with friends and acquaintances, exchanging content, building business projects, and realizing creative ideas. Instagram is not only a place for posting photos, but also a platform for conducting business. Sending out messages on Instagram helps manage many projects and find clients. Mass sending can be done using various applications.
What is mass mailing in Direct?
If you promote your products and services on Instagram, use resources for sending auto-messages in Direct. Autodirect allows you to inform existing customers about profitable offers and attract new buyers. Mass mailing is carried out according to several strategies. Messages can be sent to new subscribers, old customers, or to user-created lists.
What is the meaning of automated mailing?
Automated direct messaging serves several important tasks, including:
- Welcoming new followers with an auto message. On behalf of the profile owner, a pre-created text will be sent to new customers thanking them for subscribing, providing links to bonuses (discount promo codes, invitations to private chats, and offers to leave their email).
- Informing about discounts and promotions. Such a message is sent to all subscribers of a business profile. It helps to stimulate demand for products or services.
- Inviting collaboration. With the help of auto direct, it is possible to contact media personalities and Instagram bloggers for the purpose of advertising and promoting one’s product.
Mass auto messaging contributes to the development of business and the promotion of goods and services on the Internet.
Advantages and disadvantages
For a small amount of money spent on Direct and Instagram mailing, a client can make sales to tens of thousands of people. The advantages of using an autoresponder include:
1. Ease of use. Setting up and working with the service does not require deep knowledge. Each application provides a detailed step-by-step instruction.
2. Speed. All messages will be automatically sent by the server, so the account owner does not need to personally send texts to each subscriber.
The main disadvantages are:
1. It is necessary to carefully plan the text in advance to engage the person in a dialogue and generate interest in the product or service.
2. The risk of receiving a temporary ban.
3. It is necessary to find a suitable service in advance.
Before starting to work with autoresponders on Instagram, remember that the administration can block the account for spam. To avoid such a situation, observe the message limit (up to 100) and make each text unique.
How to create and launch a Direct mailing
The algorithm for auto-sending messages on Instagram is the same for all services. Here is a step-by-step guide on how to do a mass message send:
- Find the necessary service.
- Upload one or several working accounts for mass sending.
- Write the text for a specific group of users.
- Set the task logic. For example, who to send to, for what purpose, a list of competitors, hashtags.
- Configure filtering of junk profiles, task stop words.
- Launch the task.
- Observe the progress of the direct message sending on your account.
The automation of message sending is set up!
Top 7 Direct Instagram Mass Messaging Apps: Features
There are messaging services that have proven to be reliable and trustworthy. All the resources listed belong to this category.
Zeus (InstaRobot)
A young Instagram promotion service offers basic functions such as mass following and chains of sent texts in direct messages. Here, there is a unique opportunity to have a personal relationship with a specific subscriber in messages. The cost of services starts at 100 rubles per month.
LeadFeed” (already in English)
The auto-mailing service is characterized by a small cost – starting from 180 rubles per month. Its specialization is only the forwarding of messages to Instagram Direct. For serious businesses, there is integration with Amocrm. There is also the possibility of tracking comments.
The main disadvantage is the inability to create auto-funnels.
Tooligram
The professional service Tooligram offers a wider range of services for managing accounts. Users are offered deep monitoring and autoposting, as well as the option of obtaining the services of a personal consultant for an additional fee. All functions come at a cost. For 5000 rubles, the account can be outsourced. The price starts at 200 rubles per month.
Pros:
- Automation of email sending;
- Profile filtering;
- Simplicity and convenience of the interface.
Cons:
- There is only one strategy for mass mailing;
- High cost of the desktop version.
Funinsta” (no translation needed, it’s a name)
The Funinsta platform for automatic messaging is very popular. Its functionality is the same as other services – sending messages to new followers or all subscribed profiles.
One advantage is the ability to have a free trial for three days.
Hamster.pro
A service for promoting an Instagram account has recently appeared. It has a wide range of functions besides sending auto-messages to subscribers. You can only send mailings to new customers and your list of accounts.
There is a free three-day trial period to test all the tools.
Insta-Star” – Insta-Star
A paid application for promoting Instagram accounts has a direct messaging feature. You need to pay 799 rubles per month for its use.
Pros:
- implementation of three strategies – for new profiles, for all followers, and for a specified list;
- three-day test drive of tools;
- ability to filter followers;
- can link an unlimited number of profiles;
- easy to set up messaging, simple and understandable interface.
Cons:
- lack of filtering for business accounts;
- subscription cost.
Zengram” (no translation needed as it is already in English)
This is one of the most functional services for promoting on Instagram. It offers mass automatic sending only to a database of new subscribers. There is a free trial period of 7 days.
Precautionary measures: restrictions and limits on mailing
When sending mass texts to subscribers, there is a risk of getting banned due to exceeding the limit of messages sent per day. To avoid this and prevent the account from being blocked, send no more than 70 messages per day to new subscribers and no more than 50 to lists and competitors. Do not exceed the total number of messages sent, which is 100 per day.
Instagram is a convenient, modern, and popular platform for promoting goods and services. Business owners can use services for mass messaging on Instagram to increase consumer reach. There are different programs offering profile promotion services, each with its own advantages and disadvantages. The best resources are presented in this article.