Instagram constantly delights its users with its content. Today, the available Reels feature allows you to shoot short videos, just like on TikTok. Short films appeared on Instagram later than on TikTok. Those unfamiliar with Reels are interested in the length of the video, how to switch and add a video longer than 1 minute. The questions of interest are voiced in this article.
How many seconds can Rils last?
The maximum length of reels on Instagram is one minute, which is shorter than on TikTok. The duration of reels on Instagram can be set to 15, 30, or 60 seconds. Reels are longer than Stories and do not disappear after 24 hours. The 60-second limit can easily be bypassed by splitting the video into several chronological pieces.
Previously, the maximum video length was 30 seconds, but it recently increased to 60 seconds. In the United States, the 60-second duration appeared earlier than in Russia. TikTok leads in video length with three minutes, which is why bloggers are active on TikTok.
How to switch the length of the video
The Reels function is used by popular bloggers and ordinary people. People are interested in how long a video should last and how to adjust its length.
To shoot a video of the desired length, you need to click on the timer (circle) located on the left. The timer can be set from 15-60 seconds. If you want to upload a longer video, it will simply be cut into pieces in the correct order.
All users are eagerly waiting for the duration of the video to increase to three minutes, like in TikTok. But Instagram developers are not responding directly to these requests.
What is the length of the recommendation?
Most users believe that no one will watch a long video. Nowadays, people are used to short videos that contain a lot of information or, on the contrary, people like to watch longer videos to capture the idea, get useful information, and have to watch it several times. It is beneficial for bloggers if their videos are viewed many times.
There is no exact answer to what the optimal length of a video is for a person to watch it to the end. If the content is interesting and without fluff, a person will be willing to spend their 10 minutes, but it is easier to make short videos. Short videos do not require much processing. It is difficult to edit an hour-long video.
Some users say that they do not like long videos, and one has to focus on them.
But for an advanced blogger, the more a user interacts with their content, the better it is for promotion. To do this, you need to be interesting, come up with content, and length is not so important.
Opinions are divided:
- Short videos are easier to perceive;
They are easier to make and do not require a lot of meaning. An interesting 15-second video is accessible to an ordinary person who is not familiar with Instagram. The idea is the most important thing at first, but implementation is also important.
- Long videos contain more information.
To shoot a video longer than 1 minute, you need to think through the details. The user will watch it, not just scroll through their feed in search of interesting content. Long videos require significant investments, you need to convey meaning, not fluff.
In conclusion, experienced marketers find it difficult to answer this question. The idea and imagination are the main things in promoting an Instagram account, and the length of the video is secondary. If the idea cannot be conveyed through a short video, a larger format video is used. The size of Reels in terms of time does not matter if there is no idea.