Instagram is not just a social network for communication and sharing photos or videos, it is a platform that allows you to earn real money. Here you can engage in commercial or advertising activities, promote your brand or product, and also run a blog. There are many examples of successful bloggers who have built their careers on Instagram, but how do they become popular and make crazy profits? We will tell you how much bloggers earn and how they make money on Instagram, and describe in detail the ways of profitable cooperation with the social network.
What factors determine a blogger’s earnings?
Recently, a new and profitable profession has emerged – blogger. These people engage in their favorite activities while earning big money. They promote their own thematic channels, regularly post videos for a specific target audience, talk about their problems and share impressions, make reviews on movies or games, cosmetics or clothes, shoot funny videos and stories.
For them, social networks have turned into a professional platform for development and commercial activity. There are now many examples of bloggers quickly gaining popularity on Instagram.
However, it’s not as simple as it seems. Posting a few publications in public access doesn’t immediately mean you’ll make a profit. Success and popularity on social networks, and therefore earnings, depend on many factors that should be taken into account when promoting your channel or page. Below, we will discuss how to run a blog on Instagram and what affects the level of fame and overall profit.
Subscriber base
It should be understood that your success directly depends on the number of followers on Instagram. If there are no more than 50 people subscribed to your page, it is unlikely that advertising agencies or popular brands will collaborate with you. To start earning, you need to gain at least 5000 followers who will eagerly await your new posts and actively participate in the life of your account.
An important rule for quick promotion and success of an account is the content you post. If the topic is chosen correctly for the target audience and your publications are interesting, then the influx of new users is guaranteed. Otherwise, no one will subscribe.
As mentioned earlier, the final income directly depends on the number of your viewers. There is such a statistic and ratio:
- If more than 5000 people are subscribed to you, the price for one advertising banner will not exceed 1000 rubles.
- With a number of 30,000 users, the amount will increase to 5000 rubles.
- When you have more than 100,000 followers, a promotional post can be published for 30,000 rubles.
- With over a million subscribers, the price reaches 100,000 rubles for one post.
Engagement of the target audience
The next factor that affects your profit and page popularity is the engagement of your subscribers. If users subscribe to your updates and their activity dwindles, no advertising agency will want to work with you. Your viewers should react to new publications by liking, commenting on videos or photos, and sharing them with others. There are various strategies for fast and paid promotion of a social media page, such as follower or like boosting (mass following, mass liking, mass commenting). All of this works, but the audience may not be interested in your blog, or some of them may be robots or empty pages. Before signing a contract, the advertising agency will definitely request statistics from your account, which will clearly show how users react to your stories and posts. There is even a formula for determining the level of audience engagement, for example, a page with more than 10,000 followers should have a rate of 3 to 5 percent.
Consistency in account development
If you want to promote yourself and make money from your blog, don’t forget about the consistency of posting. Try to establish a precise schedule for publishing new stories in the Stories section or photos and videos in the main feed. If you suddenly decide to take a break and stop entertaining your followers, they will simply lose interest in your channel and unsubscribe. The optimal option is to post one or two stories and entries per day. Consistency is an important indicator of profile development and success.
When advertising and promoting a specific product or brand, maintain order and sequence. If you start pushing a promotional banner into every post, the client or agency will soon refuse to work with you. This will also negatively affect the viewers’ opinion.
It is important for the client that you provide information not directly and post it everywhere. The advertising entry should be part of the context of your publication and smoothly dissolve in it or even complement it. It is better if it looks like a recommendation or advice. In this business, the ability to provide information to the audience is highly valued.
Don’t post such entries every day, make a schedule. The optimal option is when the advertisement is inserted twice a week, and it should dilute the main content of the channel. Make a plan where one day you present the product or service in the news feed, and the next day on your page.
“It is important that your channel constantly attracts new users and arouses their interest, making them subscribe. Therefore, success depends on the correctly selected target audience and the theme of publications.
If you release content in a hodgepodge, today about cosmetics, and tomorrow about fishing, it will not lead to anything good. Therefore, monetization does not yet mean achieving the goal. The work of a blogger is a constant search for new ideas and promotion.
Top 8 ways famous bloggers make money
Have you promoted your page and gained enough subscribers? Your work is just beginning. Now you need to choose a way to monetize. No one will pay you just for your publications. There are several effective methods that will help you earn on your author’s blog. Below we will consider in detail what people pay for in social networks.
Advertising posting
This is the most common and popular method of earning money on social media. Essentially, it is direct advertising. A blogger creates a separate post in which they talk about a particular product or service. Usually, established accounts make a contract with a client and follow a strict schedule for posting information publicly. No one will post ads in every post.
Popular personalities do not collaborate with all agencies and clients. Before getting permission, moderation is necessary. After all, stars value their reputation and do not want to lose their viewers. Bloggers who personally try the product before promoting it are particularly trusted. They recommend it, rather than inserting soulless texts.
In addition to their page, ads can be placed in stories, in which case they look more colorful and natural, and will be completely removed from the news feed after 24 hours.
We also do not recommend publishing such posts every day in search of profit. The advertiser may be satisfied, but your viewers may lose interest.
Affiliate marketing
Many bloggers collaborate with stores or third-party companies. In this case, no one advertises anyone, the user simply shares a promo code for an additional discount with their partner. Here’s how to create a partnership post:
- You need to register on any affiliate service on the internet.
- Choose a specific category of services or goods. When registering, you will receive a personalized promo code or a direct link to order the product.
- After that, you publish marketing content on your social media page, share your impressions, and offer visitors to take advantage of your discount.
- If subscribers are interested and purchase the product using your code, you will receive a certain percentage of the sale. The same scheme works for links. The percentage rate can range from 5 to 50 percent, depending on the channel’s popularity.
The more people make purchases with your discount, the more earnings you will receive.
Selling own product
As previously mentioned, Instagram has become a platform for conducting commercial activities and business. Many famous bloggers or show business stars create their own clothing brand, perfumes, or other products, and then sell and promote them on the social network.
Success largely depends on the catchy name of the online store. The more colorful you present your products to the public, the more they will buy them. Therefore, experienced users skillfully use graphic tools and effects to maintain interest.
This method of earning money is unlikely to be suitable for unknown personalities and novice bloggers. Few people will want to purchase a product from an unknown brand.
Promotion of someone else’s infobusiness
To earn money on Instagram, it is not necessary to promote your own page, you can work on promoting someone else’s business. Here’s how it works:
1. The client asks you to gather a specific target audience and a certain number of subscribers within a specified time frame.
2. You take action. You create posts, do copywriting, edit and post interesting stories, photos and videos.
You can find orders for ongoing support of a social media account. For example, an online store is implemented and it is necessary to constantly post relevant news and answer subscribers’ questions.
Paid consultations/courses/webinars
Popular bloggers and celebrities don’t lock themselves up within four walls and don’t live solely on the internet. They periodically go out into the public, conduct live broadcasts, and interact with their audience.
Established users may be invited to television, radio, or music concerts. If your content is in high demand and provides practical benefits, you can organize your own seminars, conduct courses or lectures on a paid basis.
Earning money from exclusive photos
There is another interesting way to earn money, but it is suitable only for skilled photographers or individuals with a model appearance. Let’s consider two possible options:
- Create high-quality and professional photos for clients and business accounts.
- If you have an attractive appearance, you can post photos in popular groups for a certain reward.
In essence, you are selling your photos or making them to order according to the specified requirements.
Likes, subscriptions, and comments
This method is unlikely to be used by famous bloggers or popular social media pages. It is perfect for beginner users, students, or schoolchildren as an additional source of income. Therefore, you will not earn huge amounts of money, but it will be enough for pocket expenses. Here’s how it works:
1. Register with a special monetization service. There are many such resources on the internet, and it is important not to make a mistake in choosing.
2. Receive tasks, such as liking, subscribing, or leaving your comment under a publication.
3. In return, you receive a certain reward. On average, one like will cost no more than 2 rubles.
Not only users who want to earn a little money resort to such services, but also those who want to promote their social media page, as the reward comes from their pocket.
Organization of Insta-marathons
Many bloggers conduct special promotions with their subscribers, which are only available to a limited circle of people for an additional fee. The process works as follows:
- Create a separate Instagram account and encourage your audience to subscribe to it. The page has a specific theme, such as a workout plan for a week or a month, a recipe book, and much more. Such methods are often used by beauty bloggers or fitness trainers.
- After that, the owner of the account uploads a workout program, instructions, or dietary nutrition to the closed profile.
The essence is that access can be obtained after paying the marathon organizer.
How to promote and increase income from a blog
In order to monetize your blog and start earning decent money, you need to promote your account and gain a sufficient number of followers. Otherwise, no one will want to collaborate with you and offer advertising campaigns and the like.
You can use third-party promotion services to increase your followers, likes, and views, but this method will not yield good results. We have prepared some practical tips for you on how to quickly advance in social media:
- Work on the quality of your content. Try to release only well-designed publications, use your imagination. It is desirable to use modern and professional equipment so that photos and videos look pleasant and pleasing to the eye. Indistinct images are unlikely to be of interest to users.
- Design your blog. The design of your channel is an important part of successful development and growth. Work on the cover, choose the perfect avatar that fully corresponds to the theme of the channel. Try to come up with your unique style, publish eternal stories in the header of the account, in which you explain yourself and your activities in a clear and simple language. Harmony is essential, especially in color.
- Choose a free niche that no one is tired of yet. Come up with a blog theme aimed at a specific target audience. Do not break down into several different topics within one account, as this causes dissonance and distracts users. Your publications should attract new audiences and arouse interest, not repel them.
- Expert opinion. Your subscribers should trust you and your opinion. Never lie to your followers and provide only verified facts. Unfortunately, gaining the affection of subscribers instantly is not possible, it takes a lot of time.
- Don’t forget about fashion. New trends and flash mobs constantly appear on the Internet. In the social network Instagram, you can find various challenges. Try not to abuse fashion, monotonous posts and stories can eventually become annoying to all users and cause negative emotions. In publications, touch on current topics and news, discuss them with your followers.
- Let go of grudges. If someone is critical of you or reacts negatively to your creativity, don’t respond with anger. Don’t ban or block everyone indiscriminately, learn to forgive and be understanding of criticism.
The most profitable theme for an Instagram blog in 2019
Periodically, certain themes among bloggers gain a special surge and popularity. Currently, the following types of creativity have been successful on the social network Instagram:
- Beauty bloggers will always be popular. They review cosmetics, talk about beauty, give useful advice on makeup or hairstyles.
- Fashion. Fashion will never lose its leadership. These users and channels track the latest trends in the world of fashion. They share current trends and help create a unique style.
- Fitness. Tips for body health, dieting or workout programs.
- Travel. Talk about new and unusual places, take beautiful and colorful photos from all corners of the world. Review tourist resorts and cities.
- Food. Cook and share recipes with subscribers. Shoot beautiful and clear cooking instructions.
- Life bloggers. This category includes users who simply talk about themselves and their interesting life filled with bright events.
Over time, trends change and currently popular directions can be replaced by completely different ones. Therefore, always keep track of the environment and trends.
How much do bloggers on Instagram earn? The answer to this question depends on the monetization method and chosen tactics. On average, a popular account can bring in from 100,000 to several million rubles.
The article describes what bloggers earn from and describes the available methods on the social network Instagram. First and foremost, it is necessary to gain a large target audience, only after that, start advertising or other types of marketing. To receive stable income, it is necessary to constantly work and work.