A presentation of oneself and one’s account plays an important role on the Instagram network. A post can help promote a blogger or commercial firm. If you can interest followers in your profile, you can increase your page statistics. The article thoroughly discusses the question: ‘How to create an introduction post on Instagram?’
What is this?
This is a type of publication in a user’s feed that tells about the page owner, their hobbies, and the reasons for creating the blog. A text is created under the photo, describing the benefits of the account.
Attention! This publication is an ethical norm of behavior, as when meeting new people in a company, a person introduces themselves.
It is more effective to publish a post with the presence of many “live” comments from your followers commenting on the photo. This type of post is also placed when planning to work on promoting the page.
Reasons for publication:
- helps to interest the reader, tell about the features of the profile;
- increases trust in the company or blogger;
- a friendly attitude inspires confidence in the account;
- increases engagement and reach of the page.
What to write in an introduction post – ideas
How to write? Top ideas for writing:
- Greet, introduce yourself, talk about your interests and hobbies. Example: “Hi, let’s get to know each other! My name is Katya and I enjoy dancing.”
- Write 10 interesting facts about yourself.
- Add a game of truth or lie to the previous point, so people can guess.
- Ask readers what information they find useful and interesting to read on your profile.
- Write a post-story from the perspective of a pet, child, or parent.
- Talk about ideas for future posts.
Where to start a publication
Before publishing, read the step-by-step instruction for creating a post:
- Determine the characteristics of the target audience – the special features of the users who view the profile;
- Based on the previous point, choose the goals and objectives of the text;
- Create a caption plan that includes the main theses to help the page owner stay on track;
- Come up with a welcoming headline for the post;
- Find a suitable photo for the post that corresponds to the design and mood of the profile;
- Write a text with personal information and company data;
- Add a geographical tag and hashtag;
- Publish the post.
What should the caption be about? The post should start with a greeting and a brief description of the post. Top 5:
- Hello everyone! My name is Tanya…
- Let’s get to know each other better. I live in the city of…
- I found myself in…/ I’m interested in…I’m inspired by blogs, authors, actors…
- The main principle of my work in… I want to share information, interesting data about…
- Tell me in the comments what you like about the blog, what attracted you to the account…
It is recommended to use templates only to understand the format, not limiting yourself to these sentences. You need to create a post that is creative and attractive.
Note! Remember the goals and objectives of the page. It is mandatory to introduce yourself to the readers, which will make them more inclined to engage.
What is better not to write about
When getting to know someone, it’s best not to write contradictory texts that may cause dissatisfaction from subscribers.
It is recommended not to stick to a banal questionnaire template. You need to not only talk about yourself but also interest users.
Starting to get acquainted, you do not need to start with negative emotions, as this behavior will scare away new people.
Account type and first date post – tips
Some posts are not suitable for commercial accounts, but rather for personal blogs, as they are more appropriate for providing information that is interesting to subscribers. Tips: write dynamic, vivid, memorable text; avoid overloading posts with long sentences; write with emotions, using irony; try to stand out from the feed; share experiences and advice.
Personal blog
The name of the owner is indicated at the beginning of the post. It is recommended to write directly for the target audience.
It is mandatory to tell readers what exactly the publications in the profile are useful for. Mix ready-made texts with paragraphs, lists, symbols, and emojis. It is important to follow the structure but not to copy other posts.
For a personal profile, choose interesting photos that evoke positive emotions in followers.
The goal is to attract visitors’ attention to the account.
Commercial profile
Share information about what you plan to publish in your profile. You should write about specific products and services. It is important to explain to readers about the bonuses available to subscribers. For example, they can participate in a giveaway or learn about promotions faster.
Attention! The product name and brand should be written at the beginning.
In the welcome post, write about the benefits of the products and services that the account sells. At the same time, do not forget about formatting the text and adding hashtags.
A pre-planned content plan will help increase the number of subscribers. Thus, the account owner will increase the statistics of page visits on the Internet without investments.
InstaFacts: Truth or Lie
The game of Truth or Lie will help readers get acquainted with the blog. The unique feature of this introduction method is the creation of a list of facts, from which subscribers choose the correct ones.
The Instagram introduction post creates the first impression on users. Show your imagination, experiment, but be honest with your readers, then it will increase statistics and activity on your page.