The social network Instagram is a developed platform for conducting business and commercial advertising activities. By publishing your creativity and digital materials, you can earn good money, but to get the first profit, you need to clearly define the direction and theme of the page. You will have to create a content plan for Instagram, think through a clear strategy, and select a target audience.
The structure of the content corresponds to the purpose of the page
Earnings are only possible for popular accounts, so first you need to focus on promoting your page. Popularity on social media depends primarily on users themselves, as they contribute to revenue through their views and subscriptions. To attract new viewers, create interesting and useful content that will spark discussions and approval from the majority of your followers.
If you have registered on the platform, the first step is to organize and define your activity. Before releasing your first publication, read the recommendations:
- Determine the topic and direction of your content. You should clearly understand what you will be doing on social media – promoting products, running a personal or informational blog, conducting commercial activities. Don’t consider niches with very high levels of competition. The main thing is not to copy someone else’s material and present it as your own.
- If you have no ideas about what to post, analyze the modern digital market. Look at popular topics on the internet and what famous bloggers are posting. Try to keep up with the latest trends.
- Think about your target audience. Don’t post completely different content on one page, for example, describing fishing stories and simultaneously running a beauty blog. The material should be directed only at a group of users with similar tastes and interests.
- Try to post publications in a consistent style, using similar filters and graphic design elements (fonts, stickers, effects).
Only after you have developed a clear strategy and defined the theme of your blog, start working.
It should be noted that Instagram actively monitors its users and imposes restrictions on most functional features. There is a privacy policy, and if there is even the slightest suspicion of non-compliance with the requirements, your page may be temporarily or permanently blocked.
Do not take the following actions:
- Do not use third-party services and applications for active promotion of your account – means of boosting likes and subscribers. Instagram has restrictions on the number of likes, comments, and subscription requests, and if you exceed the norm, your profile will be blocked.
- Do not post prohibited materials that carry moral harm – content of an erotic nature, scenes of violence, etc. The management constantly updates and tightens requirements.
- Do not post stolen publications. If you copy materials, you need to indicate the author’s link or mention them. Otherwise, you will be banned.
- It is forbidden to post photos of documents and confidential information.
- Do not disappoint your subscribers, do not engage in arguments with them, and do not offend dissatisfied users.
If you follow these rules, there will be no contradictions with the management of the social network.
The main rule of fast growth and promotion is that your photos must fully correspond to the theme and purpose of the page. If you decide to diversify the topic and add something new, it is better to do it on another account. Otherwise, your subscribers will lose interest and start unsubscribing from the page.
Below we will discuss in detail the main stages of creating a successful page and quality content on the Instagram social network.
Determine the account type
First, you need to determine the type of activity you want to engage in on social media. Currently, there are two main types of accounts:
- Personal and standard profile. Suitable for ordinary citizens and beginner bloggers.
- Business account. In this case, you get a wider range of opportunities. Insert links to external resources in your publications, view detailed page traffic statistics, attach geolocation data, and engage in targeted advertising.
If you plan to make money on the service, you will have to use a commercial profile. With its help, you can open your own online store and promote products, brands, or goods, as well as engage in advertising activities. To activate a business account, you need to synchronize it with a partner social network account on Facebook.
To run a personal blog, it is enough to have a standard profile. The latest update package includes a feature for viewing statistics for bloggers with a sufficient number of active subscribers.
Define the target audience
The next step after determining the type of account is to find the corresponding target audience. This is an important moment, as the popularity of the page and its promotion, and therefore your earnings, will depend on the correctly selected viewers. Adapt to your subscribers and release unique content for them. Let’s consider a number of recommendations and useful tips:
- Work only in one direction and release photos and videos of one genre and theme, designed for the chosen target audience.
- Do not change the topics being considered in order to increase the influx of new visitors. If your audience is young girls, there is no need to post news about politics or cars. Yes, you will attract new viewers, but old ones will refuse you and unsubscribe.
It is better to choose small groups, but write content for them, gradually expanding and experimenting in related areas and directions.
The purpose of public pages depending on the type of accounts
Now let’s think about what to post and tell users to generate interest and increase demand, and create a content plan for Instagram. The space for development is unlimited, the main thing is to show imagination and resourcefulness. It is not worth considering topics and niches that are already occupied and have high competition.
All publications can be mentally divided into several main categories:
- Selling and advertising posts.
- Informational, useful and educational photos, videos.
- Entertaining content, which has recently gained the most popularity.
Below we will consider each group in detail and separately.
Selling posts
Such posts are mainly placed on business accounts that engage in commercial activities, promote their own product, service, or clothing brand on social media. Many celebrities and bloggers periodically post advertising banners on their personal pages in order to earn money. After all, customers pay good money for this after a contract is drawn up.
Follow these simple tips when publishing selling posts for stories and feeds:
- These photos or videos should be colorful and bright, arousing visitors’ desire to click on the link or purchase the product. Describe the best features and characteristics of the product in detail, emphasizing the text on the advantages. The main thing is to create a call to action. Use ready-made templates from third-party services.
- The advertising banner or commercial public should fit organically into your news feed on the page. If every post is dedicated to advertising, then your account is unlikely to become popular, with the exception of online stores. To fit in advertising concisely and interestingly present the brand is a real art, and not all bloggers can realize this at a professional level.
Engaging and entertaining post
Most visitors to the social network Instagram log in every day with one goal in mind – to relax and unwind, so entertainment content is in high demand. The following types of activities can be attributed to this category:
- Posting humorous short videos and memes. Shoot funny videos, show viewers simple and amusing life situations that are familiar to everyone. You don’t have to be a famous person to make a subscriber smile, use your imagination.
- Create reviews and ratings, post reviews of movies and music. You can review anything.
- Engage in creative activities and share your achievements.
As for engaging publications, their main task is to attract the attention of users. They should encourage the subscriber to take a certain action, such as liking a photo or subscribing to a channel.
Informational posts
The next category includes publications that provide benefits and informative content to users. The following types of content are included:
- Educational videos and photos.
- News topics. World politics will never leave you without current topics. In this case, it is necessary to refer to authoritative publications and sources, publishing knowingly false information is prohibited.
- Fitness. Share your workout programs and lessons on diet nutrition.
- Beauty blogs. Review the latest trends in the world of fashion and cosmetics.
- Cooking. Post quality recipes and detailed instructions for preparing dishes, be sure to attach colorful and bright photos.
- Organize seminars and lectures, conduct informative classes in live broadcasts.
- Tips for photographers, bakers, designers, motorists, and more.
Be sure to engage in two-way communication with your subscribers, participate in discussions and debates.
We have presented only a small part of the possible directions for activity in social networks, an open and interesting world is before you.
To determine the frequency of publications – create a chart of post uploads
An important requirement when creating your own channel or public account on Instagram is quality content, which is the main component of success. Work on each publication and design it using standard tools of the service or third-party applications. If photos and videos are not interesting or of poor quality, then subscribers will not stay on your page for long.
Pay attention to the frequency of publications and their regularity. We have compiled a number of useful tips that will help you organize your work:
- Never make big pauses and breaks in releasing new materials. If something important happens, be sure to reach out to your subscribers and notify them of upcoming releases.
- Create an accurate and consistent plan for the month, a schedule for posting news, and strictly adhere to it. It is enough to post two or three entries per day to keep visitor growth from stopping.
- Too much is also bad. If you literally bombard readers with posts of questionable quality, it may eventually become tedious. Do not clutter the news feed.
A schedule and strict adherence to the schedule are the key to the success of your page.
If there are no ideas, experiments should not disrupt the style of the page
Any successful and famous blogger can face a situation of a shortage of ideas. Sometimes inspiration simply disappears, and the schedule requires the release of new publications. In this case, we recommend taking a short break and carefully assessing your capabilities. You can find interesting thoughts in the following sources:
- Analyze the modern market of digital materials on the Internet, browse social networks, read literature.
- Use ready-made examples and samples of your competitors, go to their page and see what they offer to their subscribers.
- Ask your users to help you pave the way to the future. Find out from them through surveys what genre and theme will be interesting to them.
If you have found a way out and have decided on a choice, do not experiment and write content that no one needs. Evaluate your capabilities and the tastes of your visitors.
Do not experiment with the style and design of your page, theme, and genre. This may greatly affect your target audience and their interests.
Summing up – analysis of viewing statistics
Don’t forget about page view statistics. With its help, you can analyze how information affects users – whether they like it or whether you need to change the direction of further movement. To do this, you need to perform the following actions:
- Launch the social network on your smartphone or personal computer.
- Log in under your account.
- Go to the user’s personal page.
- After that, click on the icon that looks like three lines, located at the top of the screen.
- An additional menu will open, in which the statistics item will appear.
In this section, you can view various parameters:
- The number of views of posted posts over the past week.
- The overall coverage of your page. Here, the number of visitors to whom the publication was broadcast is displayed.
- Subscriber activity and statistical information about them – division by regions and cities, age and gender categories. Time intervals during which there was maximum demand for posts are noted.
What is statistics? This information is only available to business account owners on Instagram. If you recently connected such an account, it will initially be unknown, it will appear only a week after registration, provided there are active publications. Detailed statistics can be checked for each individual record in the news feed.
If you notice that your indicators have suddenly dropped, then you should think about making changes to the work schedule, quality, and theme of the publications.
The article considered several useful tips that will help create and compile a content plan for Instagram. To earn good money, you need to invest a huge amount of effort and energy in developing the channel, posting interesting and high-quality photos and videos that will attract visitors and arouse interest.