The degree of monetization of an Instagram profile depends on attractive publications, a well-designed header, and quality texts. With successful development, the number of subscribers grows. To easily and quickly attract several hundred users at the end of 2017, the support service developed the “Promotion” option in Instagram. It allows promoting the account without going into the details of targeting and without the need for SMM specialists.
What it does and how it works
What is Instagram promotion? The app allows users to view current photos and videos online. The basis of the program is the visual profile.
Successful advertising placement within the app is more effective than using third-party services. An unusual video or viral photo will enhance the company’s image. Other users will share the link, give a like, and follow the page – performing the necessary actions for the blog.
The “word of mouth” effect in social media allows the account to develop more effectively than during live communication. To effectively promote, it is enough to post a photo that will spread quickly across profiles and third-party services.
Publications appear in the feed with a special tag. This type of advertising is considered one of the simple ways to promote. The feature encourages users to open the person’s profile, follow the link, and write a message in Direct.
Creating a promotional campaign: step-by-step guide
To create an advertisement, you need to go to your account page and click on the “Promotions” button on Instagram. Note that the user must first enable the “business account” option. Here are the step-by-step instructions:
1. Launch Instagram.
2. Open the main profile page.
3. Click on “Promotions”.
4. In the opened tab, select “Create promotion”.
After correctly completing the steps, the application will redirect the user to the settings section.
Creation and configuration
After completing the advertising creation process, go to the settings:
- Select the advertising post. The option is limited to choosing an existing publication. We recommend preparing and publishing a photo that is suitable for further promotion in advance. Any of the page’s posts can be selected, even if it is not current. To do this, the top bar is scrolled left or right to select the publication, and the owner needs to click on the publication and then on the arrow.
- Destination locations. When the user touches the advertisement, they are directed to the profile, website, or Direct messages.
- Audience. The option is automatically set. The program independently selects the correct audience interested in this post. When retargeting, subscribers who have visited the profile are selected.
- The “Create an audience” option allows you to create an advertisement that meets the criteria and desires. To do this, you need to clearly name the target audience, set the location, age, gender, and also indicate their interests.
- Use the slider to set the budget and number of days.
After completing all the settings steps, click “Create promotion.”
Payment and Launch
You can pay for the promotion in the following ways:
- By bank card – specify the number, expiration date, and enter the security code, which the program will automatically send to the number linked to the card.
- Third-party services – PayPal, Qiwi, Sberbank Online.
All these programs will help you pay for and launch the promotion.
Important! Before payment, the program allows you to change the setting of any step. This allows you to make the menu on the left.
This stage is highlighted in blue. After the user pays, the advertisement is sent for moderation.
Status under review
To check the status of a publication during moderation, you need to open the “Promotions” section on the user’s page.
Advertising will not be approved if it is related to any of the following restrictions:
- 18+ rating;
- incitement to violence, racism, nationalism, religious movements;
- too many words in the image;
- violation of copyright;
- non-working links;
- gross punctuation, grammatical errors;
- use of profanity;
- advertising of alcoholic, tobacco products, as well as drugs.
After successfully passing the verification procedure, the post will be published as a promotion on Instagram.
Nuances of editing a promotion on Instagram
You cannot change or edit a posted promotion. Therefore, during creation, it is important to carefully select parameters that will undoubtedly increase profile statistics.
How to increase the effectiveness of a promotional campaign
Recommendations for increasing efficiency:
- The image should not contain more than 20% text, otherwise it will not pass moderation;
- The maximum duration of Stories is 15 seconds;
- Sentences should be formulated briefly and concisely;
- Use only original photos, stock images will not attract users’ attention;
- Video advertising is much more effective and brings greater benefits for promoting a company.
Why is Instagram advertising not working? This means that the user has conducted an inadequate post selection procedure.
How to stop and delete a promotional campaign
If advertising is not working and not increasing statistics, it is better to delete it and stop the campaign.
Instructions for suspension:
- open the profile;
- go to the promotions section;
- on the desired post, remove the active status checkbox.
Instructions for deletion:
- go to the “Promotions” section;
- select the post;
- scroll down;
- click “Delete Promotion”.
After that, the application will debit the amount spent for the entire publication period from the card specified in the settings.
The article thoroughly discusses how to create a promotion in Instagram. Skillful post editing and studying the audience’s needs will help set up advertising correctly. By following all the rules, the account’s statistics will increase. The main thing is not to forget to replenish the page with quality publications.