Social networks have become an integral part of the lives of millions of users. Those who actively use the application are interested in how to find out who reposted the story on Instagram. This information is displayed at the bottom if you have a business account. Let’s explain in more detail how to use this feature.
What is Instagram statistics and how is it useful?
Such a function in Instagram is current data showing the activity of a blog’s followers. Thanks to the indicators, you will know the number of followers, likes, comments, video views, stories, and profile.
With their help, the owner is entitled to calculate a strategy for further promotion. The information allows:
- to see the ratio of likes and comments to the total number of subscribers;
- the degree of involvement of followers in the blog;
- the presence of bots and artificial inflation.
It is useful for identifying the most interesting topics for the audience. The information is not publicly available, only the blog author can see it.
The statistics will be useful for businesses to develop their own promotion strategy. For example, a blogger initially only took photos on a white background, and then decided to change the style of the feed. The audience’s engagement with changes to the blog can be tracked through data analysis.
How to switch to a business account
It is allowed to register up to five business profiles on one device. It is important to have a separate email and Facebook page for each blog. There are several ways to contact such authors: through Direct, phone number, or email. The client will see the address of the main office.
The business account provides the owner with information on the coverage of each individual post, how popular a photo or story has become not only in terms of likes and comments, but also in the number of reposts. The author can only see it on their own page. To track statistics on someone else’s profile, use third-party applications.
Important! Business profiles have access to promotion through official advertising in stories and feeds.
How to make an official Instagram profile:
- Log in to your profile.
- Click on the “Settings” icon.
- Go to the “Account” tab.
- Click on “Switch to Professional Account.”
- Select “Business.”
- In the proposed menu, click “Continue” and select the necessary category.
- Check the contact information and change it if necessary.
- Link the official page to Facebook. This is important to verify the profile for greater security.
- The previous step can be skipped, it is optional. In this case, an empty page is linked to the account.
That’s it. Statistics will not appear immediately, but only on new publications. Owners will be able to find out who used the repost option.
Important! In 2019, a new form of author’s business profile appeared. It provides information on the number of subscriptions and unsubscribes.
Where to view statistics – what metrics can be learned
Instagram data can be viewed in two convenient ways – within the app and through third-party services.
This feature is available to all authors of business accounts. To do this:
- Click on the three horizontal lines to bring up the menu.
- Select the “Statistics” tab.
- Statistical information will be displayed in three sections.
- Actions. This tab displays the following data in list and graph form (profile visits, account reach, clicks to website, clicks to “Call”, “Message”, “Directions” buttons).
- Insights. This section provides information on the number of impressions and reach of posts. Impressions are the number of views, and reach is the number of visitors.
- Content. This tab displays the number of posts and stories in the past week and year, as well as user engagement. This tab is mainly useful for content managers.
- Audience. In this tab, the author can see complete information about their audience: age, gender, geodata, and their activity. It also provides the best times to post based on the audience’s time zones.
Current data for each post can be viewed separately by clicking on the “View Insights” button located below the publication. Here, you can see the number of likes, reposts, comments, saves, and Direct clicks.
Data for each story is available when the story is opened. Here, you can view the number of scrolls back and forth, swipes, replies, and reposts.
Third-party services for obtaining statistics
Below is a list of programs that can help with managing a business account on Instagram for obtaining additional information.
Picalytics. This service provides information on the number of bots, audience engagement, and more. It can be used for just $5 per month.
Minter.io. This English-language service shows a graph of follower growth and decline, hashtag accuracy, timing, and can be used if the number of followers does not exceed 5000 for $20 per month.
Iconosquare. This service, costing between $9 and $49 per month, provides services such as audience activity timers and the best posts based on likes and comments.
Picaton. This service allows for tracking every comment, provides recommendations on successful posts and hashtags, and analyzes visitor engagement. It can be used for free up to 6000 followers, and then costs $6 per month.
Smartmetrics.co. This service is similar to others, but allows for analyzing competitor accounts and identifying those who have reposted content. It costs between $9 and $750 per month.
As for the question of how to see who has reposted a story, the answer is that it can only be done with third-party applications for a separate fee.
It is currently not possible to find out who has reposted a story on Instagram through the official application. Administrators say that such a function is still in development. Therefore, finding out who has reposted a story on Instagram is currently only possible with third-party programs.