In 2019, Instagram captions became an important indicator of blog quality. Previously, people only shared attractive pictures, but now followers are used to reading first-class content. A profile is primarily about unique and interesting content, so that users choose the account among hundreds of competitors.
How to create beautiful text on Instagram: tips and ideas
The correct formatting of text for publications and stories involves creating indents for meaningful blocks, adding emojis to posts. To increase statistics, it is important to learn how to write simple and concise captivating captions.
Errors:
- Canvas of words;
- Inconsistent lists;
- Overloading of text with emojis;
- Diversity of text color due to the use of hashtags, where #caption becomes blue;
- Lack of headings and logic.
Recommendations:
- Use paragraphs;
- Write a catchy, intriguing headline;
- Monitor the number of emojis;
- Highlight quotes;
- The key part is introduced at the beginning, and at the end, an invitation to start a discussion is given;
- Limited number of tags.
Each of the above points is discussed in detail in the article below.
Note! The main thing is to write unique text.
When there are no ideas for a post, users use other people’s captions. However, it is not necessary to completely copy the text by writing a similar caption. It is enough to know the problems that competitors are discussing and write a post. Under the publication, reveal your own point of view or a related one, but considering the issue from a different perspective.
Use paragraphs
It’s difficult to read a continuous caption, especially when reading from a smartphone screen. A clear structure will increase the publication’s statistics.
Ways to divide the caption:
- Use dots;
- Write texts on special services: SMMplanner, Picture.plus;
- Use an invisible symbol that is placed at the beginning of the paragraph (enclosed in parentheses) for convenience. The user needs to save it in notes and use it when formatting posts;
- Use the Telegram bot @text4instabot, which formats the text by adding paragraphs and then sends the corrected version to the user.
Come up with a catchy headline
A text on Instagram starts with defining the topic and writing a headline. In 2019, users use the app to get new information. However, to attract readers’ attention, it is important to use an interesting, problem-solving headline. It is the headline that sets the post apart from the many others in the feed. Users determine the quality and relevance of the text based on the introduction.
An attractive beginning is the motivation to read the post to the end.
Highlight quotes, main ideas, and phrases
Text in Instagram in the form of quotes and statements from famous people are highlighted in a separate block. It is recommended to make an indent on the left, as well as to highlight the phrase in quotes and write the author. To create a positive impression on readers, page owners insert emojis before the main phrase.
Use emojis and numbers
Emojis are the perfect way to convey a user’s mood. Without this tool, the reader cannot fully understand the emotions with which the text is written. It is important to add them to posts and stories purposefully, without overloading the content. A caption without inserted emojis looks dry and does not make the follower want to read the caption.
Choose hashtags and insert links
It is a mistake to use multiple tags in a row at the end of a caption, as the user, after reading the post, will click on the hashtag and move on to other posts. It is recommended to add tags to the caption, format them as a separate word or phrase, or alternatively, as the first comment after publication.
Important! When publishing a post, it is better to use links to Instagram profiles, as the program does not provide for a transition to an external resource.
Don’t forget about the introduction and conclusion.
The introduction includes the main idea, the problem discussed in the post. The user notes the primary questions to which they will provide answers below. It is important to write concisely, but clearly for readers.
The conclusion of the post includes a call to action, a question. This method helps to increase the statistics of the account with the help of comments under the post.
Note! It is difficult to beautifully design a story that includes the maximum amount of information. To do this, the caption is divided into several parts, which are then posted in stories in a row.
Text formatting programs for Instagram
Applications will help make the post well-designed: add bullet points, indentations, make the text pleasant to read. Below are the main programs for editing and formatting captions.
Picture.plus
The utility allows creating content for social networks. The tools help to successfully manage a blog through one resource. The editor formats pages of groups, blogs, newsletters, and also aligns captions. Suitable for pages that sell services, as well as for creating emails and headlines. The constructor formats the entry using a special formula. The service has excellent reviews from leading marketers and copywriters.
Insta Editor
A modern resource that works through cloud synchronization. The program instantly connects devices, allowing you to write a post through your smartphone, then switch to your laptop and publish the post without losing any information. This simplifies the process of writing a post, as there is no need to send emails. The text editor will help format the post.
SMMplanner
The program has a clear and accessible interface. However, there are drawbacks in its use that may seem like a minus to the user upon first application. However, after understanding the application, the account owner will be able to beautifully format their caption and receive recommendations to increase their statistics.
Every user is capable of increasing their audience. Texts on Instagram are a tool that will increase the likelihood of a profile becoming popular and attractive.