The Instagram app is a convenient and simple platform used to promote products, services, and build personal brand recognition. Increased statistics positively impact the income of bloggers and commercial accounts, helping to generate customer traffic. Recently, the service has provided users with the ability to add links in Instagram posts.
What is it and why is it needed?
A hyperlink is a text with unique features that allows a subscriber to navigate to a website in a browser and perform certain actions. An active link on Instagram allows for automatic redirection to another page with just one click.
URL links are used in any service, program, or post where navigation from one post or story to another is provided and works.
Active links are popular among users as they directly affect activity metrics.
Note! In any case, a link to Instagram will significantly increase profile traffic and may lead to any authorized resource.
A uniform resource locator redirects the subscriber to another Instagram user or external resources.
Where can I place an active link?
There are several options for placing an active link. The URL can be placed:
- under the user’s publication;
- in stories;
- in the profile information.
For a beginner, it can be difficult to place a hyperlink on their account page, so the article describes several ways to spread information.
On the profile
One of the areas for placing an active and unified resource indicator is in the profile description.
Note! The URL to another site is placed in the account only once.
Instructions:
- Open Instagram and log in.
- Click on the “Edit Profile” tab on the main page.
- Find the web site caption.
- Fill in the line – paste the previously copied inscription or write it manually.
- Click “Save”.
- Click “Done”.
- Go to the account and check the location of the URL – it should be under the nickname.
- Check the link by clicking on the inscription.
Advantages – a subscriber will immediately see the URL when entering the profile.
Disadvantages – other users may not click on the hyperlink due to a lack of information about why it is needed. Therefore, there is no motivation.
Note! When explaining the reasons for a unified resource indicator through posts in the feed or stories, page visitors will be more likely to click on it.
The second way to place a URL in the account is to write a post. For bloggers, it is enough to mention the organization or company in the comments to the publication. This will increase the statistics of the page that the user is referring to.
In stories
Instagram posts are created by interested commercial accounts to increase visitor activity on a specific website, a single resource pointer. A great way to influence subscribers is to insert a link in Instagram under a photo in stories. The option became available to all users in the spring of 2017.
Important! Profile requirements: more than 10,000 subscriptions, “business” status.
Step-by-step instructions:
- Log in to your account.
- Select the stories option.
- Take or choose a photo, video to publish in stories from the gallery.
- To attach a link, click on the “paperclip” icon located in the upper left corner of the smartphone.
- In the window that appears, enter the URL.
- Type and paste the previously copied caption.
- Save changes.
- Publish the post.
Posting Stories is an effective tool that will help increase traffic. In a recent update to the utility, developers installed a new algorithm for displaying publications in the feed. Therefore, the order of posting is now formed from profiles to which the user gives the most likes. However, stories are displayed in the usual order, which allows you to attract the attention of other pages.
The disadvantage of the method is the removal of stories after 24 hours. However, stories are saved in the “Highlights” section, so it is recommended to attach a “long-term link” to the section and page, not to the product and promotion.
How to insert a clickable link
To insert a link into a post on Instagram, it is recommended to follow the step-by-step instructions provided above in the profile description.
It is important to avoid spam in captions, as the application developers strictly monitor this. Otherwise, the account may be temporarily or permanently blocked.
Profiles are mentioned in captions using the @ symbol. The procedure for attaching a URL to a photo in stories is detailed in the previous section.
To prevent subscribers from complaining about the account due to spam, developers recommend posting unique content and attaching verified hyperlinks to them.
Why is there no clickbait in the added link?
In some cases, an active link in a profile may not work, and it may not be possible to access the attached service through it.
The main reason for this is a flaw in the utility. Since the option has recently appeared, the Instagram algorithm is not configured to process domains with Cyrillic characters. For example:
- .rus;
- .rf;
- .bel;
- .ukr;
- .bg;
- .site;
- .srb;
- .online;
- .kids and so on.
To create a link in a profile, users can use a third-party tool from Google.
If the page owner has not made the URL active, then people subscribed to the account will copy the text themselves. This method is inconvenient, so the statistics of the account will decrease.
The article details the ways to create an active single resource indicator. The placement process is not difficult and takes little time. At the same time, filling the account becomes more meaningful and useful for potential customers. By indicating an active link in Instagram, the page owner will increase traffic.