Advertising campaigns on Instagram are gaining popularity because the app provides the opportunity to create and launch ads targeted at a specific category of users. This allows advertisers to spend their money exclusively on an interested audience, making it possible to use their advertising budget effectively. Currently, advertising managers prefer to promote products and services using a new format – Instagram Reels.
Description of advertising format
Advertising campaigns on Rils involve advertising that is displayed to users from a selected category of accounts, between standard Rils videos. As a result, while scrolling through their feed, users come across ads that are displayed in a similar format to Rils. To take advantage of the opportunity to achieve desired results during the implementation and management of an advertising campaign, it is necessary to approach the issues responsibly and thoroughly study the information on this topic. This will allow for the launch of advertising on Rils Instagram without additional difficulties, as well as numerous benefits and excellent results in managing such a campaign.
Advantages
Currently, advertising managers who deal with Instagram advertising campaigns prefer to make ads in Reels as it provides a range of advantages. It is recommended to familiarize yourself with the key ones:
- The ability to conduct advertising campaigns in a new format that was previously unavailable to advertisers;
- High advertising effectiveness as the ads are displayed between standard user videos, providing high viewing and retention rates;
- The ability to target diverse categories of users. Since most Instagram users who have access to Reels actively use them to create and view similar Reels from other social network users;
- The prospect of using hundreds of advertising ideas and concepts since the Reels format involves the implementation of short videos;
- The ease of setting up such advertising campaigns, which provides the prospect of implementing several videos for subsequent promotion in a short period.
Who can launch advertising?
At the moment, Instagram is only introducing a new feature for users. That is why Reels is not available for every account at the current time. As a result, not all advertisers are launching ads of this format.
To be able to launch ads through Reels, the user needs to update Instagram to the latest version. The appearance of Reels does not depend on the age of the account, individual settings, or the country where work is being done with its help.
Instructions for launching advertising on Ril’s Instagram
To run advertising campaigns within the framework of launching advertising in Reels Instagram, the user will need to follow several rules and criteria, features that this function includes. That is why it is recommended to familiarize yourself more closely with the key aspects:
- Today, you can launch advertising in Reels Instagram through Facebook, as well as directly in Instagram, at the specialist’s discretion. The advertising account in Facebook is more functional today, so more specialists prefer to use it to make all the necessary settings.
- It is prohibited to use various static images for advertising, regardless of their direction and theme. To conduct advertising campaigns in Reels Instagram, it is necessary to take care of creating a small video that fits into the main format.
- Compliance with the internal rules of the Instagram social network ensures the possibility of passing verification so that the advertising video is not excluded from display.
- When conducting an advertising campaign in Reels, it is not allowed to specify the location of users on whom the advertising campaign is targeted.
- When setting up an advertising campaign, it is worth paying increased attention to the goals that will need to be worked with during its implementation. Depending on the selected settings, Instagram algorithms will automatically choose the target audience for display.
Video requirements
When attempting to set up an advertising campaign on Instagram through Rails, some advertising managers face a number of difficulties, including errors such as invalid video duration for advertising. To avoid such problems, it is necessary to adhere to the video requirements:
- duration – no more than 30 seconds;
- advertising a static image is prohibited;
- format – full-screen, vertical, aspect ratio – 9:16.
Examples of creatives for targeted advertising
To ensure that an advertising campaign produces accurate results, it is worth listening to the creative solutions offered by advertising managers:
- using dynamic bright effects;
- adding trendy music, which allows for prolonged user attention;
- interactive interaction allows for an increase in the number of clicks.