Managing a business account on the social network Instagram will be difficult without a marketing campaign. Therefore, it is very convenient that this platform allows you to order promotion of a commercial profile “on the spot”. Of course, this will not be free, but at established rates.
After submitting an application for a promotion through a profile, most users wonder: how to pay for advertising on Instagram? After all, you do not want a large debt for publishing products to hang on your account. Don’t worry, in reality, everything is not difficult at all. You will need a little patience and a payment method, and then just follow the instructions in the article.
Types of advertising on Instagram and their cost
There are two main types of advertising on the social network Instagram:
- Targeted (promotions). This is a post with a photo or video that appears in the feed of the selected target audience. These can be not only your followers, but also unfamiliar users.
- From a blogger. A well-known blogger makes a story or publication, talking about your page and product.
Useful to know. Order promotion from a blogger whose themes will harmoniously match yours. For example, a fitness trainer will advertise a channel with healthy eating.
Targeted promotion does not have a fixed cost, as the price will depend on the selected parameters. That is, if you want to “spin” the promotional post for 7 days with an average feed coverage, it may cost about 2,100 rubles. The minimum price with a small coverage starts from 20 rubles per day.
In the case of a blogger, everything is a little different. The blogger sets their own price. Moreover, the latter depends not only on the “appetites” of the owner of the famous channel, but also on the number of their followers. For example:
- up to 20 thousand subscribers – 5 thousand rubles and more;
- from 30 thousand subscribers – 10 thousand rubles and more;
- from 100 thousand subscribers – from 30 thousand rubles and more;
- from 1 million subscribers – from 100 thousand and more.
Ways of payment for promotion: instruction
Now let’s figure out how to pay the bill for advertising on Instagram through Facebook. Yes, through Facebook. After all, all the main marketing is organized and controlled through the social network Facebook. Don’t worry, the number of readers will grow directly on Insta.
So, to pay for the promotion, you need to follow these steps:
- Go to the official Facebook.com website and log in with your username and password.
- Click on the “triangle” and select the “Manage Ads” option.
- Select “Facebook Ads” in the upper left corner and click on the “Billing” line.
- Tap the “Payment Settings” button in the upper right corner.
- Scroll down to the “Payment Methods” column and add a payment method.
- Save changes.
There are three payment methods available:
- bank debit or credit card;
- PayPal system;
- virtual Qiwi wallet.
Let’s take a closer look at how to link each of these methods.
By bank card
If you have decided to pay for advertising only with a “plastic” card, you need to:
- Enter the required details: card number, expiration date, and CVC2.
- Click “Next”.
Useful tip. Set an upper limit for post-payment promotions in the “expense limit” section. This will prevent the system from going “overboard” and spending all of your monthly income.
Using a PayPal payment account
If you are more attracted to the PayPal payment account, then it is worth understanding what kind of “beast” it is. PayPal is your virtual wallet that can be linked to a plastic card. It allows you to not enter the same credit card data 10 times and also hide them from prying eyes. To link this method to your Facebook account, you need to: 1) Choose PayPal. 2) Enter the email and password for your payment system account. 3) Click “Log in”. Now this account will become your primary method of payment for advertising on Instagram.
Through the QIWI wallet
And the third option is using a Qiwi wallet. It is not synchronized with the Facebook profile, like the two mentioned above, but simply replenishes the balance of the social network. To do this, follow the instructions below:
- Go to payment settings.
- Click on the “Top up” icon.
- Enter the phone number linked to the wallet.
- Set the replenishment amount.
- Confirm.
Interesting. To get rid of unnecessary payment means, click on the “Delete” button located next to it.
When to pay for advertising on Instagram
There are two payment modes for promotions on Instagram:
- Post-payment (automatic);
- Pre-payment (manual).
The first mode means that the system first promotes your content on credit, and then you pay the debt using your linked card. The following are established:
- End date for displaying marketing publications;
- Billing (a limit on funds, after reaching which the promotion stops).
Only two payment methods are available for this mode: debit/credit card or PayPal account.
With the second mode, the promotional posts will be paid for on the same day. The funds will be deducted from the social network’s balance, which needs to be manually topped up. In this case, only Qiwi wallet can be used. Other payment methods are not available.
How to pay for Instagram ads? It’s simple – check out our article and take note of one of the payment methods for promoting your account, and then there should be no problems.