Running contests on Instagram is a popular topic. Every self-respecting blogger doesn’t ignore it. Of course, giveaways are a great way to expand your audience, attract new followers, and maintain the interest of your old audience in your account. It’s important to choose the right text for an Instagram giveaway.
Rules
It is better to highlight the upcoming contest in the feed a couple of days before it starts. This will focus the attention of subscribers on the upcoming event. When the contest starts, it is important to clearly describe its rules. They should not be too complicated, as this will deter many potential participants. People do not want to spend a long time reading and understanding the conditions, so the requirements should be simple enough.
The mandatory condition of the contest is to receive a prize. Usually, this is one or three prizes, depending on the scale of the drawing. It does not necessarily have to be large and expensive.
For a small account, a small prize with a value of around 1000 rubles is possible. People need to be interested either in a cash prize or in a gift that is interesting to the target audience. It is difficult to come up with a short and concise advertising text, but this is the key to success. Successful Instagram contests are a good way to increase the number of subscribers.
Which contest to choose?
Contests on Instagram can have different algorithms. The most common ones are reposting, tagging friends in comments, and creative contests. Contests based on reposts are steadily becoming a thing of the past, despite their simple conditions, the response is also small. Contests based on tagging friends in comments are more productive. The conditions are not difficult to fulfill: tag a few friends (for example, three), follow the profile of the lottery organizer, and possibly their friends, and wait for the result. The number of comments is not limited, which means that the more comments there are, the more chances there are to win. The number of people attracted increases and the traffic grows. The profiles of the participants must be public, otherwise the winner will simply not receive their prize. A good option for contests is to unite several bloggers or brands, which ensures comprehensive advertising campaigns and significant prizes. This union is called a giveaway, and sponsors invest money in equal parts, with a mandatory condition of subscribing to all sponsor accounts. A great alternative to simple reposts is a creative contest. This is when you have to do something yourself, for example, come up with a creative caption for a photo, write a four-line poem on a certain topic, or take and post a thematic photo. Ideas and examples of text for an Instagram contest include: coming up with a funny caption for a frame, with the most creative ones receiving excellent prizes; or posting a photo of a beautiful product in a wonderful city, and asking followers to guess where it is and post their own photo in their hometown or an unusual place. Soon, the winner will be chosen, who will receive a wonderful set of our products as a gift. The advantage of a creative contest is that it somehow unites the audience. People begin to feel that they are doing one common thing, and it is also an opportunity for self-realization.
How to write and what to give
How to write a text for a giveaway and outline the rules and conditions? The optimal text for a giveaway should be concise while still engaging the audience. The conditions should be presented briefly, clearly, and unambiguously, preferably with a touch of humor. It is important not to forget about the target audience. If the giveaway is organized by a fitness or health blog, it makes sense to offer prizes that promote a healthy lifestyle, such as a steamer, fitness bracelet, various subscriptions, etc.
Bloggers who cover issues related to motherhood and childhood usually offer interesting products for children, while jewelry stores, of course, offer followers the chance to win precious gems. Large brands often give their subscribers guaranteed prizes in the form of promo codes for various promotions. The giveaway text can be posted in a publication, but lately, contests that are covered in stories have become more common. The choice is up to each individual.
The contest conditions should be simple. To attract the audience to participate, the prize must be shown. It is better to do this in a story. If there are several prizes, it is worth showing all of them, preferably in the hands of a smiling, happy person. Visualization works here. If the prize is monetary, this rule also applies. Photos or videos of banknotes also look attractive.
Sometimes the prize may not represent a significant material value but be a kind of summary of a previously conducted campaign. For example, accounts focused on early childhood development may offer a board game or material useful for developmental activities previously published in the blog as a prize.
We mark the hour X
It is important not to forget to write and duplicate the end date of the giveaway. The optimal duration is about a week. This time is enough to attract the audience and keep their attention. If the contest lasts too long, subscribers simply forget about it. For small accounts with up to 100,000 active subscribers, the duration of the giveaway can be shortened to 2-3 days. It will be enough to notify subscribers before the giveaway, then post the text and finally announce the results.
We are increasing the stakes
If the contest is launched and not working, offer a valuable prize for the audience. If the reward is monetary, increase the amount. If it’s a prize, increase its value. This step will attract people. Just try to balance your financial investment with the expected result. You can also try to increase the number of prizes.
For a small account, an expensive reward may not be justified. To avoid this situation, you can buy advertising from bloggers or publics with a similar theme to yours before the contest. This is a very effective measure that will subtly attract the audience to your account. The contest terms should indicate that a lottery is being held and the winner will be chosen randomly.
Publish as much information as possible related to the contest on your account and attract the audience to your blog. Everyone loves rewards, especially with easy contest conditions.
Summing up
It’s time to sum up and choose the winner of the contest. To do this, a variety of special randomizer programs can be used. On a predetermined day and time, using the program, winners are randomly selected from the comments. Participants can number themselves in the comments by adding 1 to the previous number, making the selection process more visual.
The screen of the results is published on Instagram and is announced in the story. It is important to make sure that none of the followers accidentally miss the result. The final draw can also be conducted live by uploading the randomizer in advance and showing the moment of winner selection. In this case, it is also important to announce the winners in the story. Extra reminders show your interest in ensuring that the winners receive their prizes.
The final draw is best conducted on weekdays because people’s concentration on social media is higher and activity is greater than on weekends. Of course, we must not forget about the fairness of the contest. All prizes must be sent to the lucky winners. Instagram does not track whether the gift has reached its recipient, so it is the organizer’s responsibility. And we must not forget that contests should be held regularly, but not too often, as too much of a good thing can be bad. The optimal period is 1-2 months.
So, by creating a well-written text for conducting a contest on Instagram, there is a real opportunity to promote your account to the fullest. Use this chance and it is in your power to engage your audience and explode your blog!