The availability of Reels’ functional capabilities allows you to shoot reels on Instagram from your iPhone and edit minute-long segments of the footage. You can apply effects and musical compositions, including the use of original soundtracks.
What is it and what are the benefits?
This is the latest video format that appeared a year ago. In Russia, the novelty was not immediately available. Before that, users used VPN for Reels, but since the summer of this year, the editor has been fully working in the country and now you can shoot reels videos on Instagram on Android.
A cool feature is that the social network’s algorithms publish materials in the “Recommended” tab with a link to small profiles. This is a free promotion option. It is extremely difficult to end up in the streams with standard posts and Stories due to fierce competition. The new format allows you to be there and attract new subscribers without financial costs.
There is no option to remove the feature. This is an updated part of the functionality.
Key features of the format
You can upload high-quality footage to reels, taking into account the format’s specific features. First and foremost, the parameters must not exceed the allowable limits:
Vertical: 9:16.
Duration: 1 minute.
Resolution: 600×1067, 1080×1920 pixels.
Format: MP4/MOV.
4K is not supported.
Instagram has a section for stories, which can last up to 15 seconds. Recently, a new “Music” sticker appeared in the arsenal of fellow citizens. Developers plan to clear the market of potential competitor Tik Tok, doing everything possible to lure or keep aspiring TikTokers within the app. Reels can be considered a successful venture, and adding them to Instagram has its advantages:
- 1. The ability to choose length parameters up to 0.5 minutes.
- 2. When published, there is the possibility of placement in the main profile feed. Among other fragments, the post is highlighted with a logo. When selected, there is the possibility to click on the sticker and transition to viewing not in the feed, but in the section. In the web version, the editor is not available, there is no common section button in the mobile version, and there is no place for a story.
- 3. Orientation of the feed towards all users. Interest in the general theme is more likely to be taken into account.
- 4. A large number of audio tracks and the ability to create your own sounds and apply them separately. The choice of a specific excerpt is assumed. There is the possibility to save favorite tracks directly while viewing the feed.
- 5. Access to the AR effects and masks database. Retouching is separated into a separate category. When shooting, the “Green Screen” option is allowed to be used. To do this, you should activate the button and choose the format (photo/video) to set it as the background.
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How to take photos of rails for Instagram
To make a content post in the editor, you need to:
- Click on the “+” button located at the top or swipe right anywhere on the feed.
- Scroll down to find the section at the bottom of the screen.
- Press and hold the shoot button to start recording a clip or press the icon to restart or finish. There is an option to click on the film reel located at the bottom left of the screen to add a video or create a reel on Instagram from a photo.
- Click the “<" icon to view, crop, or delete the clip. Then click "Done" in the bottom right corner of the display.
- Click “>” or “Preview” to add elements and effects. Using the slider at the bottom of the screen, you can select the time for the text to appear.
Editor capabilities and functions
The editor, unlike its competitor, has an extended functionality:
- When working with music accompaniment, there is a possibility to keep the original track, choose the volume when the camera is playing, and add an additional audio track.
- A voiceover mode is provided: after shooting, you can overlay an audio recording over the content.
- The “Remix” option helps to make reels on Instagram from several videos on the phone. Moreover, the videos used to create the publication can belong to one user or different ones.
- Advanced functionality. Adjusting the shooting speed: acceleration up to 4x, slowdown 3-5x. The setting is available when shooting in reels mode.
- Timer. Set for slow-motion shooting up to 10 seconds. The countdown is equipped with sound.
- It is possible to divide into clips and segments. There is an option to shoot in clips, add videos from the device, and restart the recording – all the material made will be combined into one.
Effects
To select the desired effect, click on the “+” sign. This section contains filters, masks, object projections, and AR content. Visual effects can add variety to content, but they are not only used for entertainment purposes.
- Masks are a powerful tool for promoting businesses. If a product is being sold that is worn, it is possible to create a mask so that customers can try on the product online.
Important! To see more effects, you need to scroll to the right. The system will automatically move to the gallery.
- Retouching. Elimination of defects, smoothing. To change the intensity of the tool, drag the slider up/down.
- Timer. If there is no one to film, but you need to record a hands-free segment, use this function.
Click on the “Clock” icon. In the pop-up window, a countdown will begin, and the duration of the segment is selected. Click on “Set Timer” and start the recording process. The countdown is accompanied by sound.
Adding audio
To add, click on the “Note” located on the left. The music library will open. Here you can find trendy music and recommendations. For the convenience of users, everything is categorized.
A filter is used for search. You can choose a fragment from a favorite song or use tracks from another user. You can also add original sound.
Attention! Some music is unavailable on business accounts.
Speed control and leveling
Click on 1x to speed up 2-4 times, slow down 3.5x.
Attention! It is not possible to change the speed of the added video from the film strip.
During the process, another item “Alignment” appears: when shooting new material, the location of the previous one becomes obvious. It is not possible to change the sequence. It is possible to adjust the duration of the clip and delete it. When uploading material that exceeds the limits, automatic cropping occurs.
Adding captions
Unfortunately, individual stickers cannot be added to videos. It is possible to add text and stickers to the entire video. This can be done before publishing.
To add them, click on the arrow (to go to the next page). This will open the toolbar, where you need to select the “Aa” text. Open the tab and choose the desired record from the available ones or create a new one. Save the changes.
Cover
After clicking on “Share”, select “Cover”. To change the cover photo, add a caption. If you want to share a reels post, select “Stories” at the top, not in the “Explore” section.
Instructions for uploading videos to Ril’s
A simple way is to use the button located at the bottom, center or the “Camera” icon in Stories.
Option:
- Press the button.
- Activate the camera icon located in the top right corner.
- When opened, it is possible to shoot new material, upload captured fragments from the gallery (the icon is located on the left. At the bottom).
Through Stories:
- Go to the feed, swipe left to right.
- Open the camera, scroll until the Reels label appears.
- Press the round button located in the bottom center. It is possible to apply a mask and add other effects.
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Adding hashtags
To create a story, you need to put “#” before the word “story” in a post, recommendation, or comment. The optimal number is up to 10.
- Create a post.
- Take a photo/video or choose the necessary fragment from the gallery.
- Edit.
- Add text accompaniment.
- Add “#” before the text and move the icon to the end of the post.
- Publish.
It is possible to add a tag after publication. To do this, edit the post. All changes are saved.
Best ideas for videos
Using search and looking for popular reels is a mistake. To get the maximum benefit and good coverage, you need to:
- Make product reviews.
- Shoot high-quality promos.
- Promote your product as a competitor to Tik Tok.
- Shoot flip videos.
- Appearances of things.
- Challenge with a tag.
- Scene from a movie.
- Slideshow.
How to get into recommendations
To get good coverage, it is recommended to have your video featured in the reels and recommended section of Instagram. Being featured in these sections gives the user a unique opportunity to attract free followers and increase audience coverage, which affects the profile’s authority.
The main factors considered when promoting videos in this section are:
- User activity.
- The history of interaction between the author and the subscriber.
- Information about the video.
- Information about the author.
This section actively promotes profiles with few followers. To be featured, you need to shoot interesting materials, use the messenger tool to the fullest, and regularly update your content.