Reels is a new format that recently appeared on Instagram. It allows you to add short video clips and is often used to promote a profile on social media. To determine the effectiveness of using this format, you will need to look at the Reels statistics on Instagram.
Who can view the information?
Before familiarizing yourself with statistical information, you need to figure out where to find it. You can only view statistics in the official Instagram mobile app for smartphones. This feature is not available in the web version of the social network. Users with regular profiles on Instagram also cannot view statistics. The feature is only available to owners of copyright or business accounts. Therefore, many people cannot independently access information about the content published in the Reels section.
Companies registered in Japan or Europe may face restrictions on viewing statistical data. According to information taken from the Facebook Help Center, representatives of such companies will only be able to partially view statistics. Some metrics will be hidden. For example, they will not be able to see the exact number of reposts.
Additional information! Some people are surprised that after switching to a business account, statistics are still unavailable. It takes a few days for it to start working. If you cannot view statistics, you should contact the technical support of the social network. Its employees should help solve this problem.
You can only view statistical information related to content from the Reels section for videos added to the profile after mid-May 2021. You will not be able to find statistics for earlier videos.
Where to find the statistics section?
Some people who want to see statistical data don’t know where to find it. Actually, it’s easy to view Reels statistics on Instagram. There are several ways to do this. For example, you can use the menu added to the Reels video. To view statistics this way, you need to:
- Open the mobile app
- Go to the Reels section with uploaded videos.
- Start the video of interest.
- Click on the button with three dots located in the lower right corner.
- In the menu that appears, select “Statistics”.
After completing these steps, information about views, likes, comments, and reposts will appear on the screen.
There is also the possibility to view the overall statistics of all published videos. To do this, you will need to go to the main profile page and enter the account settings. Then you need to open the “Statistics” section. Here there will be a “Content” item. If you open it, the metrics of the added videos will appear on the screen.
Additional information! In the overall statistics, you can view statistical data for all time or for a specific period. It is worth noting that the ability to set custom parameters in the “Statistics” section appeared in the latest updates of the Instagram app.
Overview of Key Metrics for Analytics
By going to the statistics section, users can familiarize themselves with the main metrics, among which the following should be highlighted:
- Reach. This is the first thing a person will see when reviewing statistical information about uploaded video content. This section shows the number of people who viewed the video on Reels.
- Views. Here, information is displayed about how many views the video has received since it was published on Instagram.
- Likes. Displays the number of likes given by users after watching the video.
- Comments. This section counts all the comments left under the video.
- Shares. This metric appeared in the “Statistics” section relatively recently. In older versions of the application, it was absent, making it impossible to know the exact number of shares. Now, anyone can see how many people have shared the video with their friends and acquaintances.
- Saves. This section displays the number of people who decided to save the video clip after watching it.
The above metrics can be seen in the statistics for each individual video. In the section with general statistics, you can familiarize yourself with a separate metric, where likes, saves, and comments are also displayed. It is called “Interactions”.
Additional information! Some people like anonymity and therefore hide views and likes from outsiders. In the Instagram mobile app, this can be done in the privacy settings. However, statistical data will only be hidden in the feed with added publications. In the Reels section, information about views and likes under videos will still be displayed. At the same time, not only the page owner but also its visitors will be able to see it.
How to evaluate content correctly
Rils is a new feature that some use to promote their Instagram page. By adding high-quality video content to this section, it is possible to gain more followers for further profile monetization.
Statistical data is often used to evaluate the content added to Rils and determine how effectively it helps to promote the page. During video evaluation, all metrics should be taken into account. However, special attention should be paid to likes and reposts. If users actively share videos with friends and like them, it means they like such content. Therefore, it is recommended to add more similar videos and closely monitor the dynamics of views. Their number should gradually increase.
If negative dynamics are observed, it will be necessary to experiment and add diverse content to Rils. Entertaining videos are popular on Instagram. Humorous videos or dances gain millions of views and thousands of likes. You can also film challenges or educational content.