A beautiful account inspires trust, turning casual visitors into loyal customers. Users develop the aesthetic side of their product by working on the visualization of their image. In this regard, the Instagram background plays a significant role.
The secret to a beautiful background: templates and originals
Sometimes users create a beautiful background on their own, but more often the secret to a perfect feed is the use of templates.
A template is a pre-designed image that serves as the basis for a colorful Instagram post. It consists of layers that can be removed and modified. The file type is psd and can be opened in graphic editors like Photoshop and its analogs. Using a stylish image can improve an account, making it brighter and more attractive. The profile feed will look more appealing, highlighting the color scheme and design features of the product. Followers will have a pleasant impression of the account, and the number of customers will increase.
Original designs are used less frequently, but they make the feed look unique and unusual. Creating them requires knowledge and experience in photography and graphic design software.
What is Instagram background and why should you change it?
Bloggers are replacing standard post placement with solid backgrounds for popular brands. A photo backdrop is used for both feed and stories posts, and it affects the overall look of the account. Changing the wallpaper occurs, for example, when the season changes or due to changes in account management. After updating, the profile looks more interesting and attractive to the user, especially for creating an “endless feed.” Note that no matter how well-designed a page may be, it is necessary to change to a different design over time.
Types of backgrounds: templates and layouts
They are divided by application area:
- photo-post;
- video-post;
- stories.
There are free ready-made collections of templates for designing profiles on services, but it is possible to come across a “double”. The popular background color is beige. An alternative is to find a designer who develops layouts, order or buy a ready-made set for complete profile design.
Applications for creating templates for all types of wallpapers:
For photos:
- Canva. Helps create a unified design for the account using a ready-made option, a free program on iOS and Android.
- Adobe Spark. A service from Adobe designed to create and edit photos for publication covers.
- Over. A free app with built-in purchases that allows you to create a stylish template for Instagram.
For videos:
- Adobe Spark Video. For creating high-quality video post templates on Instagram, the app is free but requires registration.
- Videoshop. The most convenient video editor that allows you to customize the color scheme, cover, template, and video layout on a white or gray background.
- Lomotif. Suitable for creating monochrome custom layouts.
How to create an original background for a post
Often, instead of the standard logo in stories, beautiful wallpapers that match the style of the account are used. For example, light colors are suitable for a profile with a soft tone, and a greenish color is suitable for flower photos.
Wallpapers for highlights can be downloaded or created separately. Often, a graphic object is placed in the middle or on the edge, on which a similar image with the name Highlight is displayed. Text can also be placed on the background and the color of the text can be changed.
You can create a background for stories using the aforementioned applications.
Choosing a background for a post in the feed
Your profile feed won’t be stylish if all the images in your account are not selected in one color.
Owners of popular pages replace the standard placement of photos with monochrome images. Soft pink wallpaper perfectly matches white-style photos. Special wallpapers are applied to the background of the photo. The requirement applies to the entire color scheme of the feed. A caption is added to the background.
When choosing, it is worth considering the features of the account, the character of its owner, and what they do.
How to create an original background in Photoshop
One of the best graphic applications is Photoshop. It allows you to add, edit downloaded layouts, or cut photos into a mosaic. It is recommended to take a photo beforehand.
Instructions:
1. Open the program.
2. Click “File” – “Create”.
3. Size 8000 pixels on 2 sides and resolution (dpi) – 600.
4. Add a photo, stick a PNG format sticker.
5. Select the “Crop” tool.
6. Right-click on the pop-up menu “Slice”.
7. Click “Divide fragment”.
8. Size 1080 x 1080.
9. After creating the image, click “Background” – “Save for Web”.
Using an Instagram background makes your account more attractive to followers. Users will not be bored while viewing photos in their feed and will be inspired to take ideas for themselves.