Live” communication with followers is vital for promoting an account. One way to engage in such communication is through Instagram polls, which are designed to encourage dialogue among subscribers. They not only provide feedback, but also help identify the interests and needs of the audience.
Questions and polls in Instagram stories – what’s the point?
The idea of interactive publications is to attract new subscribers and maintain the interest of old ones. For example, with the help of the game “Ask me a question,” you can easily and casually talk about yourself. Followers are much more interested in getting an answer to a topic of interest than reading autobiographical facts that the account owner has decided to make public.
The “Instagram Poll” option not only helps diversify content and attract the attention of subscribers but also allows you to learn their opinions and preferences.
For business accounts, such interactivity is a find. It is a real way to generate interest in the promoted product or service. Motivation to act in a game form.
Interesting ideas for Instagram stories
Nowadays, everyone is creating polls and coming up with questions for Instagram stories. Therefore, the main task is to stand out. Don’t be afraid to touch on sharp, paradoxical, or original topics. You can even slightly shock the audience (within decency, of course).
Questions in stickers
The format of interviews is always interesting to the audience. People like when they are asked for their opinion or advice. Unconventional, interesting questions imply the same kind of answers. Subscribers will have to think and the account will be fixed in memory, standing out in the feed.
Creating sticker questions is a convenient option for Instagram stories: there is no need to think about the format, it is already provided. All attention can be focused on the content of the questions.
Examples of using stickers for questions:
- Offer subscribers to ask the account owner about a certain area of knowledge. This provides an opportunity to demonstrate oneself as an expert in certain questions.
- Inquire from the audience what promotions, giveaways, offers have been recently conducted in the feed or stories. This will once again draw the attention of subscribers to the promoted product or service.
- Place a question about interesting topics for readers.
The more you interact with the audience in stories, the more visits and coverage will increase.
Poll stickers
Instagram offers the option to create a poll in the form of a slider with emojis or a traditional one with two answer options.
What can you use the poll sticker for:
- to find out the audience’s opinion on content, services, and products;
- by attaching a link to the poll, increase traffic to a website – create questions that cannot be answered without visiting the site;
- monitor the composition and requests of the audience.
It is essential to show that the poll is not conducted just for the sake of it but leads to changes in services, products, and content.
It is necessary to share the results with subscribers and explain what steps have been taken to optimize. This greatly increases the attention and enthusiasm of readers.
It is essential to track participation statistics. In Instagram stories, there is no option to cancel a vote in a poll, so the data will be objective.
Slider sticker
A unique rating scale. This is a quick survey – you don’t even have to type an answer, just swipe your finger. This is how videos, pictures, photos, and surveys are evaluated. The sticker has a smiley face that needs to be “dragged” to a certain level. It’s a very simple task – the higher the rating, the further the emoji moves along the scale, and vice versa.
Templates and layouts
Using templates and layouts in stories or applications can surprise subscribers not only with unusual topics, but also with creative design in the design of surveys. There is a choice of fonts, animations, background colors, a whole list of emojis, gifs, and pictures.
The ability to ask anonymous questions in Instagram stories is the latest trend. Before this, the account from which the question was asked was visible to the person being asked, and the blogger himself decided whether to disclose the author or remain incognito. The F3 application for PC has given Instagrammers a new opportunity: to ask anonymously.
How to create a quiz in Instagram stories
In 2019, Instagram developers gave users another update – the ability to create quizzes.
The answer options for quizzes on Instagram are limited to only 4. Only one question can be placed in one story. For a test of 2 or more questions, you need to create as many stories as there are topics you want to cover.
To post a quiz, you need to take several actions:
- Click on the add story icon.
- Select a ready-made or create a background photo.
- Click on the sticker icon at the top of the screen, select “Quiz” from the menu.
- Enter the question and answer options.
- Select the correct answer. The creator of the story must click on one of the answers and it will light up green. This will be the correct option.
To see the answers of readers, you need to swipe up on the quiz page. A menu with statistics will open, where you can select the data that interests you.
Below are examples of quizzes that are appropriate in a particular case.
For friends
Both entertaining and serious questions will be suitable for this category of subscribers. The account owner usually knows their friends well, so tests for studying the target audience will not work. A good idea would be to create a quiz on erudition in the fields of literature, music, painting, history, and geography. Friends will enjoy showing off their knowledge.
For entertaining tests, various psychological types can be used, such as “Who were you in your past life?” or “Which cartoon character are you?”
It would be great to come up with a quiz with questions about the profile owner. However, making a test about a mutual friend can only be done with their permission.
With numbers
Quizzes with numbers are suitable for business accounts. Let customers guess the discount amount, number of services or units of products sold this year, year of company establishment, etc. A good topic for questions about the average age of subscribers is also useful for studying the target audience.
For introduction and informal communication, you can create a fun quiz and ask, for example, a single account owner how many years he has been married. Friends will be surprised how they could miss such an event, and new subscribers will learn about the owner’s marital status as a result.
Funny questions for everyone
Such quizzes are needed for “live” communication, because laughter and humor always relieve tension and evoke positive emotions. For example:
- If the speed of a train is 80 km/h, which way will the smoke go (there is no smoke in trains);
- How many eggs can you eat on an empty stomach (only one);
- How to catch a tiger in a cage (tigers are only in stripes);
- What do you call a cow that doesn’t give milk (a greedy beef).
You can come up with funny questions on any topic – entertaining won’t hurt and will attract subscribers to business pages.
What questions and topics are better not to ask?
There are only three taboo topics: politics, religion, and sex. You can create an anonymous poll about the first topic with reservations, for example. The other two are better left untouched in any way.
It is also inappropriate to ask a girl questions about why she is not getting married or whether she shaves her legs. It is not correct to touch on health issues, discuss other people’s incomes, spread gossip in the form of polls or quizzes.
Too frequent publications can become boring and annoying to subscribers. Stories can be posted several times a day and they don’t get boring. Using questions in Instagram stories entertains readers, evokes positive emotions. This ultimately increases reach and promotes the account.