Today, almost all social networks are not just a platform for communication, but also an effective tool for promoting your business or idea. A loyal audience is ready to consider any offer, quickly respond and spread information further. Undoubtedly, with the right approach, one can earn well, which many people do. Let’s talk about what Instagram monetization is and how to do it correctly.
What is this?
Let’s not beat around the bush and be frank, every owner of a popular Instagram page with a large base of active followers dreams of earning good money. So, what is needed to start monetizing your channel and what is the essence of it?
If you think it’s as simple as creating a channel, gaining followers, and then making money, think again! Monetizing your profile is not an easy task and it requires hard work. The big advantage is that practically all the information is freely available, so you can just take it and do it. Monetization starts with fulfilling the basic requirements:
- Your account must be popular;
- Your page must have quality thematic design;
- You must have at least 1000 followers.
At first glance, everything seems very simple, but there is one BUT! Fake followers will not bring any benefit, real active users are necessary.
6 standard ways to monetize your Instagram
To those who have been developing their profile for a long time, it is important to publish not only attractive but also useful content. For those who have naturally built a great base of followers, monetizing Instagram will be much easier. We provide a clear description of proven standard ways to make money on Instagram in 2019. Review your criteria, choose a suitable option that you like, and start making money.
Earning on a personal blog
If you have a high-quality personal blog and a target audience, it’s time to start exploring online earning opportunities. Don’t worry if you don’t have a huge following; it’s not about quantity, it’s about the quality of your audience. The more active your followers are, the faster you can build a network and start earning significant profits from your blog.
Remember, Instagram is not just a social network today; it’s an effective advertising and trading platform! Here are some ways to earn money from your personal blog:
- Sell your expertise. For example, if you know where to find high-quality content for your page, how to beautifully design your feed in a consistent style, how to present material to get more views, how to increase engagement and retain your audience, etc., share your experience and support with newcomers for a fee.
- If you have a personal blog covering current topics, discussing products, and sharing personal experiences, try network marketing. Partner with a manufacturer of quality products that you use yourself. Talk about the product on your channel, provide posts with real usage, show the benefits, and start selling. Earn your percentage not only from direct sales but also by creating your own cabinet and leading your group of regular customers.
A personal blog is such a broad niche that there is no limit to perfection. Many professional bloggers have multiple business profiles on Instagram with different thematic directions.
Promotion of goods and services
As soon as manufacturers realized that there is no more effective platform for promoting their goods and services to the market than the multi-million user base of social networks, offers for SMM promotion immediately poured in. Today, attracting a customer base from Instagram is a separate niche for good earnings.
You can earn here even if you don’t have your own popular account. Don’t waste time, take SMM promotion training, build up a subscriber base, offer your services for promoting some company or create your own product. For greater coverage of the target audience, connect to your Facebook profile, syncing accounts works wonders.
Earning money through advertising
Earning money through advertising is the easiest and cleanest way, but only bloggers with a truly organic subscriber base will be paid. Fake offers are not of interest today, and this type of fraud will be quickly detected and reported, potentially resulting in the suspension of your profile.
Today, owners of profiles with hundreds of thousands of followers receive regular offers from both popular brands to advertise their new products and smaller manufacturers. To start earning money through advertising, your profile must have at least 5,000 followers. The higher the number of subscribers, the higher the earnings. Here’s how the earning process works:
1. You receive an advertising task, which can be a post, a review video, a photo, or a recording.
2. A branded hashtag, brand name, link, or mention of the manufacturer is mandatory.
3. After a beautiful design, the post is published in your feed.
4. A separate agreement with the advertiser is made regarding payment, either per publication, per number of views, or by other criteria.
5. You receive payment for every post.
The scheme is very simple, but there is one catch – where to find advertisers? If clients don’t come to you themselves, you can find them on specialized exchanges, such as Adstamer, Epicstar, and Sociate.
Creating an Instagram shop
Let’s face it, many small business owners and producers are starting to promote their logo and products through Instagram. The social platform is not only convenient, but also a free platform to start with. Here, as they say, you can show all your products, whether it’s diapers, wrinkle cream, or auto parts.
If the target audience is selected correctly, if a beautiful catalog is created and regular posting is thought out, things will definitely go up. A small minus is that everything takes time and painstaking work. However, here you invest your time, not money. If you have no experience but really want to, you can find a competent administrator who will handle all the organizational issues in your Instagram store for money.
Promotion of profiles for sales
Entrepreneurial Instagram bloggers use the social network as a stable and consistent source of income. Advanced users constantly improve their marketing skills, allowing them to successfully sell their knowledge and expertise to those in need.
Believe it or not, there is always demand for high-profile accounts with a large and engaged audience, as they are highly effective advertising tools that can quickly lead to a decent income. The key factor is the price and number of followers.
If you are familiar with this topic, enjoy creating beautiful profiles, and know how to attract and retain a target audience, then this is the field for you! Don’t waste any time, create and innovate, and once your account gains the necessary popularity, you can go to the market and put it up for sale.
Managing other people’s accounts
You can use all your experience and knowledge in properly managing and promoting an Instagram profile to administer other business accounts. If you are a professional in your field, able to target correctly, work with advertising posts, and create unique and original content, then this is your business and the earnings will be quite decent.
Remember the main thing. To offer your services, for example, in administering other business accounts, you need to:
- Provide practical benefits and be one step ahead of competitors. Create truly unique and engaging content, not just copy and paste from other ideas.
- Be able to analyze the market, calculate the next step, and keep up with current trends and updates. Instagram is such a unique platform that constantly improves its tools.
- Know and apply the basic laws of marketing promotion, apply SEO optimization.
In practice, almost all the tricks for promoting a business page on Insta are used and applied. This includes linking Instagram to Facebook in Business Manager, sending Direct messages, using live streams and promo codes, active cross-posting, and mutual promotion.
Where to find advertisers for Instagram: exchanges
Specialized Instagram exchanges for sellers and buyers lead very busy trading relationships among customers and performers. The specifics of working on Instagram exchanges for advertising are quite simple, and one of the most important aspects is the popularity of the account being used for work.
Once your profile gains 1000 organic followers, this will allow you to count on receiving a certain income through advertising. If the number of followers exceeds 10,000 people, a really good income is definitely guaranteed to you, it’s all about technique. Register on any exchange you like, pass verification, and go ahead and earn money.
Epicstars
The World Exchange easily connects advertisers, bloggers, and performers from all over the world on its platform. It is the most in-demand resource for online advertising, specializing in providing and finding work in social networks.
With a user-friendly interface and a small payment for action, the exchange offers a wide selection of popular platforms: Instagram, YouTube, Facebook, Twitter, Telegram, and VKontakte. Adequate requirements for accounts. To add a platform, the owner must have at least 1000 followers, the content of the channel should not violate the rules of the social network and the laws of the Russian Federation.
Plibber” – no translation available as it is not a word in English
An advertising platform for young accounts to grow. The requirements are very lenient, beginner bloggers can add their profile with a base of at least 150 followers and at least 30 thematic posts in their feed. However, the exchange strictly monitors the quality of content! Fresh accounts that contain only advertising content without unique authorial themes will be immediately removed from the platform.
Plibber offers a unique catalog with a huge database of advertising platforms, among which every user can find what they need. The exchange regularly updates the database, has a convenient and understandable interface, good tools for processing requests and statistics.
Sociate” – There is no direct translation for this word in English. It may be a misspelling of “associate” which means to connect or join with something or someone
A marketplace for organic advertising on social networks! Since 2012, this platform has gained its audience, rating, and authority. The largest advertising business platform offers cooperation to bloggers and advertisers on resources such as Instagram, Odnoklassniki, and Vkontakte.
A convenient and simple interface without any frills offers effective search in a huge catalog (over 85,000 platforms), providing verified statistics of any registered profile: CRM, audience coverage, direct indicators of followers’ activity.
Beginner bloggers will be pleased with the low entry threshold into the database – from 500 subscribers, a minimum of 50 posts in the feed, and a profile age of 1 month. Only business accounts are accepted in the catalog.
Important! Regardless of the chosen advertising marketplace, do not violate the main rule – try to gradually increase your organic subscriber base. If you have offers or artificially inflated followers, your business account is unlikely to last long on one platform.
How much can you earn on an Instagram channel?
If you look at all the standard ways of monetizing an Instagram channel, it’s clear that getting your first thousand followers will require some effort. This means you’ll need to spend time promoting yourself or pay an administrator and invest some money. The logical question arises, how much money can you make on one Instagram account?
Approximate prices for Instagram marketing work:
- Developing a business profile from scratch – from 10,000 rubles.
- Account administration, content creation – from 3,500 rubles.
- Designing a profile – from 1,500 rubles.
- Setting up targeting and promotion – from 7,000 rubles.
In conclusion, it’s important to say that your earnings will depend entirely on you! Monetizing an Instagram account is a very interesting and profitable niche that requires some understanding. There is no limit to perfection, be creative, find your unique style and approach to your followers, make your audience come to you, use tricks. Results will appear if you show character and patience.