The application was launched in October 2010. It was developed by Americans Kevin Systrom and Mike Krieger. In 2012, Instagram was acquired by Facebook. By that time, the number of users had reached 30 million. In 2019, the number surpassed one billion. The United States is the country with the most posts, followed by India. Russia ranks sixth. How many users are there on Instagram in our country?
We have 37 million active users. The growth of the audience is due to the expansion of the application’s functionality. Disappearing photos and videos in stories, live broadcasts, and disappearing messages in direct messages have appeared. Dozens of programs have been developed specifically for Instagram, capable of making texts and photos stylish and eye-catching.
User statistics of the application
In the USA, 25% of Instagram subscribers live. 30% of those who regularly go online are registered in the application. Mostly, these are people under the age of thirty. One-third of the country’s women post photos on Instagram, and men are not much less. National Geographic is the most popular brand with 69 million subscribers, and the most popular account with 108 million followers belongs to Selena Gomez.
In the world of Instagram, Russia does not occupy a leading position. If we consider cities, the maximum number of account owners is in Moscow, where every fourth user lives. In St. Petersburg, one-fifth of photo and video enthusiasts are concentrated on the social network. Statistics show that women appreciated this platform, with 77% of users being female.
It is predicted that in 2019, 25% of Facebook’s advertising revenue will come from Instagram.
The most active part of the audience
500 million people use the app daily, making Instagram more popular than similar services such as Twitter or Pinterest.
72% of teenagers visit Instagram. The share of adults has increased by 40% since 2012. The app is particularly popular among young adults aged 18 to 24, with 71% of them among Instagram users.
8% of active accounts are bots, meaning they are fake, and a third are inactive. This means that owners log into the network and make posts or leave comments less than once a month.
About a third of those who have an Instagram account buy goods through their smartphones. This figure is higher than in other popular social networks.
Marketing data
If we take the top 100 global brands, 90% of them have Instagram accounts. The fashion and beauty industry, which relies on product visualization, is present on the platform by 96%. Half of all global brands are registered there. Business analysts have found that if China is excluded, half of the users research and test products on the social network.
Statistics show that brands collaborate with Instagram 10 times more than with Facebook and 84 times more than with Twitter. In terms of engagement, a hashtag increases it by 12.6%, and a post with a location tag increases it by two-thirds.
Photos work better for engagement than videos.”
How quickly is the number of users growing?
The number of new users on Instagram is increasing every year. The spikes in growth are directly related to the addition of new features and advertising in the accounts of people who are in business. The introduction of Direct allowed users to exchange messages without using other messengers, and in 2017, Stories appeared, allowing users to update content every day by publishing stories that live for 24 hours.
In Russia, 37 million people use Instagram every month, with almost half of them logging in every day. The number of business accounts is also growing, with around 81% of users subscribing to them. However, despite the fact that this social network creates better conditions for direct communication, the interaction rate with each subscriber is decreasing. Today, it is 2.2%, which is half of what it was in 2014. This is due to the fact that the number of business accounts is growing faster than the number of subscribers.
All brands now understand the need to be on Instagram. Half a billion daily visitors to the platform make marketers think about tactics and strategies for attracting attention. They start with statistics, such as how many Instagram users are women or under 18 years old. Such knowledge is necessary for forming a target audience.
Many statistical studies are conducted online, and their results are published. Demographics are not the only thing analyzed, but also which emojis are popular and how the color of the font or the size of the caption affects the level of engagement.
By relying on this information, you can not only improve your post placement strategy but also look at your place in the network from a different perspective.