Social networks and visual content are made for each other. The best way to promote a product or service is to create a video advertisement for Instagram or any other platform. Technically, it’s not difficult to do, and all the energy and creative potential should be invested in creating a worthy video.
Creating video ads for Instagram through Facebook: step-by-step actions
Creating an advertisement requires more than just a user page. You need to register a business account. Instagram is owned by Facebook, so you need to attach the account of the subsidiary to your page.
You need to open an advertising account in Ads Manager or Power Editor. Click the “Create Ad” button located in the upper right corner. Then you can start thinking about how to set up video advertising depending on your promotion goals.
You need to perform only 6 actions:
- Register a business page on the Facebook platform.
- Select the promotion goal. It can be a website visit or a customer call.
- Configure the desired target audience parameters. This includes selecting a region. You can choose a country, individual regions or cities. Age, gender, language. You can choose not to detail further, then a larger audience will be covered. The “Detailed targeting” field narrows the audience but makes the advertising more targeted.
- Select a promotional video or ad. You can tie existing ones or upload specially created ones.
- Edit the placement – platforms for displaying ads. You can limit the display to Facebook only if Instagram is not specified. You can choose the devices for display, down to the phone model.
- Connect and choose payment methods. You can choose a daily budget or pay for the entire duration of the ad. With full payment, you can vary the display time, disabling night hours. This option is not available with daily money withdrawals.
That’s it, you can launch your advertising campaign.
How to create video advertising through applications
Launching advertising using Instagram apps has its advantages and limitations. The advantages include:
- having a business account on Instagram;
- easy targeting setup;
- already published videos can be used as advertising.
The disadvantages include limitations in formatting options for advertising and targeting selection options.
iOS applications
A free app for iOS devices – iMovie. The app can:
- Edit and expand video material up to 4K;
- Offer more than 100 ready-made effects;
- Create and add original tracks or audio files from iTunes to videos;
- Create a promotional video or edit a ready-made one.
A popular and free app Adobe Premiere Clip. It has a manual and automatic editing mode. It can slow down or speed up videos, animate them, and add audio files. With the app, you can cut videos and creatively compose a clip from its pieces.
Android applications
One of the most advanced applications for those who are ready to become professionals is InShot. It has a set of tools that help speed up videos, crop and merge clips, and add soundtracks. Captions, emojis, and titles contribute to creating worthy video ads.
The ability to create videos up to 30 minutes long appeared with the PicPlayPost Movie application. The toolkit for this is paid, but it is worth the money. The application is convenient for working with video collages. Several clips can be merged into one using options for smooth and beautiful transitions.
The standard application from Instagram is HyperLapse
The creator of HyperLapse is Instagram. One of the advantages of the app is that all the features are available for free. It allows you to shoot in time-lapse mode – a highly accelerated video usually from a static position. This is a new trend in video art. The captured footage can be sped up by 12 times. So, for a 10-second clip, it will take 120 seconds of material to shoot. Users appreciate HyperLapse’s ability to stabilize the image. A video shot on a phone looks professional.
Where is the best place to advertise on Instagram?
Facebook experts conducted a study to determine whether users perceive information posted in their feed and in stories the same way. The mission of the Instagram feed and Instagram Stories is the same – to create a platform for viewing and posting ads, photos, and videos. However, the perception and attitude of Instagram users towards the content posted on their page and in stories turned out to be different. Knowing these differences can help make content promotion more effective.
On the feed
Statistics show that in the Feed, people are more often looking for information than entertainment. Therefore, video advertising that provides an idea of the product or service, news, promotions, will be more effective in the Feed. Instagram pages are more familiar to users, as Stories are a younger resource.
On the story
Publications in history are perceived by users as more “live”, informal content. Advertising placed in stories is not intended to inform about a service or brand, but to strengthen and develop relationships with the audience. For example, a story about a new clothing collection can be posted in the feed, while an informal behind-the-scenes report from the show can be posted in the story.
Ordering video advertising on Kwork: pros and cons
Professionalism in business is highly valued. Ordering a video from specialists has its advantages:
- A wide selection of professionally executed advertising formats;
- The possibility of ordering from scratch – from writing the script for the video;
- The completion of work from start to finish: shooting, editing, voiceover, intro, logo, animation – if necessary.
There is a proverb: if you want something done well, do it yourself. There are pitfalls to ordering a promotional video from outside:
- High cost of video advertising;
- The inability to control project stages – the customer only has access to the final product;
- Frequent delays and other “tricks” of performers;
- Ordering a video “blindly”: the customer relies only on reviews of the performer from other customers and the specialist’s rating.
In 1878, the creator of the first advertising agency in Russia, Ludwig Metzel, said: “Advertising is the engine of trade.” Therefore, understanding how to make Instagram video ads for businessmen is vital. Social networks are the best place for promotion.