Managing and promoting a professional account is impossible without analyzing the preferences of followers. Instagram developers have added the ability to track information on reach, likes, comments, and the number of visits to your page.
But what if the “profile visits” feature has disappeared from Instagram? How can you create your content and navigate promotion without it? It’s simple – check out our article and solve this unpleasant situation.
What is website traffic statistics and what does it show?
As mentioned above, Instagram statistics is an analysis of user actions on your page in the social network. To become popular, you need to pay attention to it more often.
In the statistics section, you can see various information. For example, about the content:
- the number of posts published;
- the number of published stories;
- graphs for created advertising campaigns.
For convenience of viewing tabs about posts, it is necessary to set up various filters:
- show news for the last 3 months or for 2 years;
- sorting by views, likes, saves, or reach;
- division by photo or video files.
About your readers’ actions:
- visits to your page (in the “Interactions” column);
- reach and impressions (in the “Insights” column) for the current and previous week.
Useful to know. Reach is calculated in such a way that 2 views from 1 account are counted only as 1 view. Impressions, on the other hand, display absolutely all views.
About your target audience:
- the number of users subscribed to you;
- increase or decrease in followers (per day or week);
- popular cities and countries interested in you;
- age range of female and male readers in graphs;
- prevalence of one or another gender (in percentage);
- activity of subscribers by days and hours.
If you want to see the statistics of your page on Instagram, follow the steps below:
- Unlock your smartphone screen and launch the Instagram app.
- Go to your profile and click on the “three lines” in the upper right corner of the screen.
- Open the “Statistics” section.
Done. By switching between tabs, you can find out everything you need.
Statistics are not displayed: reasons and solutions
Let’s move on to the main question of our article: why is the statistics not showing up on Instagram? The most common reasons for this may be:
- switching to a personal profile;
- not having the updated version of the social network program;
- lack of new news in the feed.
For convenience, we will describe each of them and find the correct solution.
Not the right type of profile
The first problem that could cause information about audience actions to disappear is an incorrectly selected page format. After all, Instagram accounts can be either commercial or personal. Only the first one will display statistical data and it’s free. So, if you want to analyze the preferences of your followers, you need to switch to a business account.
How to change profile appearance
To change the type of page, follow the step-by-step instructions below:
- Take your phone and open the official Instagram app.
- Tap on the “person” icon and go to your profile.
- Click on the “three lines” and the “Settings” button.
- Scroll down and click on the “Account” line.
- Scroll down again to the very bottom of the screen and click on the hyperlink “Switch to Professional Account.”
- Specify your contact information and blog type if desired.
- Confirm your decision.
Now the follower statistics should be displayed.
Interesting. In the “Account” tab, you can switch back to a personal page type.
Outdated version of the application
The second common reason why the “Visits” option disappears from your account is an outdated social network application. Therefore, this option is simply not applicable to your software version.
To finally see the coveted tab in your statistics, follow these steps:
- Take your smartphone and unlock it.
- Launch the store of your operating system. For example, Google Play.
- Swipe right. This will open the slide-out menu.
- Click on the “My apps & games” line.
- Go to the “Installed” tab.
- Scroll down to “Instagram” and tap the green “Update” button.
- Wait for a while until your gadget completes this task.
Now go back to the Instagram app and check if the necessary information is displayed.
This solution is suitable not only for Android but also for iPhone (in the AppStore) and Windows Phone (Microsoft Store).
Useful to know. If nothing appears, a technical error may have occurred. Write to the social network’s support service through “Settings” – “Help” by clicking on the “Report a problem” button.
Outdated publications
And finally, why the system may not show statistical data – outdated posts. The thing is, if the news was posted before switching from a personal account to a professional one, information about visits simply will not be displayed. Therefore, the only solution that will help in this situation is:
- Open the Insta app and log in.
- Tap on the “plus” sign and select a photo or video from the gallery.
- Filter the added material.
- Sign and add a geolocation if desired.
- Publish.
- Wait for some time.
- Go to the “Statistics” section and check the actions with your profile.
How to view statistics through the Iconosquare service
If you need more statistics on Instagram, try using the third-party tool Iconosquare. Here’s what you need to do:
- Install Iconosquare on your smartphone and open it.
- Click on “Not registered yet” and create a new account.
- Go back and click on “Log in”.
- Log in with your email and password.
- Connect your Instagram account.
- Fill out a short survey.
That’s it. Now you can see:
- How many views your content has;
- The level of engagement;
- Your most liked or commented post;
- Unfollows and new followers, etc.
You can also use special advertising tools to promote your page.
Useful to know. The tool offers only a two-week trial period. After that, it charges a fee according to the established tariffs.
You can monitor statistics on Instagram for free in the official app. It provides quite detailed information about your followers’ actions. If it doesn’t work for some reason, be sure to follow the tips in our article. Then, most likely, this problem will stop interfering with your work.