To maintain the rating of the account, feedback from subscribers is necessary. This is provided by tasks on Instagram, which are designed to engage the audience in a dialogue with the page owner. Surveys, giveaways, and polls help bring followers to the desired topic. Business accounts do not impose their products or services, but advertise them in a playful, interesting form.
Why do we need questions and tasks on Instagram?
Whatever is done in stories, the goal is the same – to increase reach. The higher the audience reach, the better the development of Instagram business and account promotion, and the profit grows.
Subscribers are potential customers. Even if the page owner does not sell anything specific, each follower increases the account rating, which allows for future earnings.
So, polls and tasks are needed for:
- attracting new subscribers;
- maintaining interest in the page;
- analysis and adjustment of the strategy for increasing the rating.
Everyone who views the page is convinced that their opinion is important. Even silent viewers who usually do not comment are involved in polls, tasks, or contests if they are not complicated and the questions are interesting – it’s hard to resist.
An Instagram account with everyday, ordinary photos is no longer interesting. Either the photos should be a work of art, or the page should be dynamic and exciting.
It is necessary to keep your finger on the pulse. What is interesting to the audience, what questions they are concerned about, what people do not want to know or see – the answers are obtained by those who are not afraid to use all the Instagram “tricks” offered by the platform.
Questions with numbers to engage subscribers: bright examples
Using gamification of accounts is a good way to attract new followers and increase the loyalty of existing ones.
To properly choose tasks for your audience, you should follow these key points:
- Design the game and its images in your “brand” style. Subscribers will develop pleasant associations when participating in the game.
- Briefly explain the rules and describe what needs to be done to avoid annoying mistakes or misunderstandings.
- Specify the number of winners and the prize, if any, in advance.
- Post the results promptly. Don’t let participants lose interest.
- Always be available to answer questions. Be interested in the course of the game, survey, or task.
Examples of games and tasks
All game moves should be carefully thought out. Don’t be afraid to reject ideas for sticker questions with answers that won’t be very pleasant to hear. It’s better to number the options and answers to make participation in the game as simple and understandable as possible. To avoid delays in subscribers’ reactions, it’s better to announce the upcoming game in advance.
The game ‘Make My Day’
Subscribers control the events of the page owner through voting. The proposed options should correspond to the theme of the account. For example, for a clothing store, you can create a poll on which outfit to choose today. Offer several styles for voting, conduct a survey on the choice of accessories, bags or shoes. The result in the form of a photo in the selected clothing by subscribers is mandatory.
The Quiz Game
It is important to move away from banal questions like “How are you?” “What’s your mood?” Most subscribers will simply scroll past such questions.
The theme of the quiz should:
- correspond to the theme and style of the account;
- be original, but relevant to the specific audience.
For example, for an auto service page, you can create a quiz on the topic: “What color car do men prefer?” Post questions and numbered answer options, which should also be original. It is important to create intrigue and announce the correct answer at the end of the day. This will keep the audience in a pleasant tension. Supporters of different answers will create something like a battle, and in the comments, they will convince each other of the correctness of their position.
The game ‘Truth or Lie’
A very good game for getting to know your subscribers better. It’s a great way to interestingly and originally talk about yourself or promote a product or company. You need to come up with a dozen or so facts, some of which are completely true and others that are not. The facts should be interesting.
For example, a game for a blogger:
- I can play the balalaika.
- I’m into artistic whistling.
- I cooked my first dish at the age of 6.
- I’ve changed my name 3 times.
- I’m afraid of bees, etc.
After the game, be sure to announce the correct answers. It’s good if they come with explanations, funny descriptions of situations related to the questions.
How surveys, assignments, and games affect the audience
Account owners have to adapt to the lifestyle of the modern user. The current generation is obsessed with computer technology. Young people love to improve their skills and are interested in seeing their achievements in an interactive way by completing various tasks. All of this allows them to experience various surveys, polls, and quizzes in a fun and relaxed way.
Followers need to feel that their opinion is valued. This gives them a sense of belonging to the group.
Gamifying an Instagram account allows you to:
- diversify the content of stories and engage the subscriber;
- encourage followers to take action or push them towards a particular topic;
- analyze the preferences of subscribers;
- identify obstacles and shortcomings in promoting a product or service.
Instagrammers cannot escape modern digital technologies to increase their reach and improve their account rating. A good support in this is the questions for stories in Instagram with numbers offered by the service. Choosing an answer option takes only a few seconds, and the return in terms of expanding the audience and its interest is enormous.
Businesses are increasingly using social media platforms for promotion, hidden advertising, and monitoring potential customer requests. Various story applications make this work easier.