You have created an account and are thinking about popularity, wanting to achieve thousands of likes and visitors? Use the right selection of hashtags for Instagram. Twitter and Instagram are two social networks where they work excellently. The number of people subscribing to tags is increasing every day. Those who follow thematically selected tags in their feed will immediately see your posts. It is enough to select and insert a list related to the content.
Let’s consider types of hashtags
It is customary to divide types by search frequency:
- high frequency – over 100,000 requests,
- medium – from 50,000 to 100,000,
- low – up to 50,000.
Let’s sort by functionality for Instagram posts:
- Branded. This is a personal hashtag in a business account. It takes a lot of effort to make it recognizable and associated with your company.
- Industry-related. Related to the industry or activity, not a specific brand. This includes, for example, advertising or fitness.
- Geotags. The best ones are those that indicate the location of the organization. Customers are primarily interested in products in their hometown.
They bring in new subscribers, and for free. The brand becomes recognizable and well-known thanks to the use of its own tag. Sales are organized using it, when visitors start using it to search for products.
What is a hashtag generator and who needs it?
If you’re unsure which tag to use, use a search engine that helps you choose them by keywords. Enter a few keywords that describe the post and the generator will create:
- Combined tags. Consisting of two similar words.
- Analogues. Based on the keyword.
- Related. Have a high frequency of requests.
This service will help you find the most popular hashtags related to the post topic and create your own.
Selection generators
Let’s consider popular online services for selection:
Hashtagify
This is a search service that has been working in the social networks Twitter and Instagram since 2011 and helps brands find popular hashtags for their audience.
Some of the features of Hashtagify:
- Information on the current popularity rating.
- Tracking and monitoring.
- Influence of trends.
- Analysis of results.
- Reports for the user.
Instatag
This is more of a hashtag database than a search engine. Here you can find popular collections of top tags for likes, subscriptions, or comments. All you have to do is choose a topic, copy the data, and paste it into your post.
Websta” – no translation needed, as it is already in English
Finds users who use the desired tag, relevant and popular hashtags. The service is in its last days, being replaced by Webstagram. Both are currently working. The functionality will change, but the main thing – selection and analysis of popular tags – will remain.
Stapico” – no translation needed as it is a brand name and does not have a direct translation in English
Some of Instagram’s functions are inconvenient to use, especially when working on a laptop or computer. For the convenience of users, the service Stapico was created, an online version of the network for computers, which in terms of functionality surpasses the original.
By registering on the site, you will see detailed statistics of your account, including which hashtags are effective in attracting followers, and you can also choose a list of recommended ones for maximum likes.
Tager” – “Tager” (this word does not have a direct translation in English, as it is a name or a term specific to a certain context or language)
An Apple application, an online generator based on statistical analysis. Builds hashtag collections based on user selection and data from Instagram. When copying a set, the application self-learns and provides updates each time to promote the post.
How effective are hashtags?
It is difficult to independently analyze the effectiveness of hashtags, but there are services that can do this and provide correct recommendations:
- Which one is better to use in a specific situation.
- Other users of the hashtag.
- Attracting customers with tags.
- Comparing different hashtags for the same marketing ideas.
The best services for analysis are:
- Mafluence;
- Brand24;
- Mention;
- Social Studio;
- BrandWatch.
When selecting hashtags for Instagram, do not rely on popularity. Choose the right ones to promote your post, it may be more difficult, but the effectiveness will be higher.