Instagram is a social network used by millions of people. The service’s functionality is constantly expanding. Recently, users were given the ability to add music to their uploaded stories. The latest addition to Instagram is Reels.
What is Rils?
Reels on Instagram is a new feature that allows users to add short video clips to their profile. Reels has the same functionality as TikTok, allowing users to edit videos, add music, and visual effects. In simple terms, Instagram Reels completely replaces TikTok.
The main feature of this innovation is that it allows users to add music to the videos they upload to their profile. This used to be a problem as Instagram often blocked content due to the use of copyrighted music. Now, this issue has been resolved, and anyone can upload short video clips with music tracks to Reels.
Additional information! Reels only works in the official Instagram app. It cannot be used in the web version of the social network on a PC.
How does it work?
People who have never used the new format are interested in how it works. In fact, the principle of operation is simple. The user records a short video clip, edits it, and adds it to the Reels section.
When using Reels, users can take advantage of the following features:
- The ability to change the length of the video. Its maximum duration is 30 seconds.
- Placing the video in a special “Reels” section. If necessary, it can also be uploaded to the main feed.
- Support for music. People can add musical compositions from the audio library to their videos.
- Presence of a built-in editor. It allows users to enhance their uploaded videos by adding visual effects and masks.
Additional information! Using Reels promotes profile promotion on Instagram.
How to use
As the feature is new, some people may not know how to use it. Reels is not only used to add your own videos, but also to view videos from other users. To view the videos added to Reels, you need to follow these steps:
- Open the official app
- Go to your profile.
- Click on the central button located in the bottom panel.
After completing the above steps, the videos will automatically open. To see more videos, you need to scroll them up and down, just like when viewing TikTok. While viewing content in Reels, you can click on the audio title to see other videos that used the same music.
How to add a video
Many people are interested in how to upload videos to Reels so that other users can see them. To add a video, you need to:
- Open the Instagram app on your smartphone.
- Go to the main profile page.
- Tap the plus button located in the upper right corner.
- In the menu that appears, select “Reels”.
- Add a video. You can record a new video or upload a previously recorded clip. You can also add photos that will automatically generate a video.
- Tap the “Share” button.
- Fill in the video description and make a cover image.
- Tap the “Upload” button.
Important! The uploaded video must not be longer than 30 seconds.
What is the similarity with TikTok?
Both services were created for users to upload educational and entertaining videos. Reels also has a TikTok-like interface. Despite their similarities, they have some differences:
- Video duration. Reels videos last for 30 seconds, while TikTok allows videos up to 3 minutes long.
- Functional capabilities. TikTok has more editing features, while Reels has fewer effects.
- Access to statistics. TikTok users have access to all statistical information, while Reels only has statistics for views and likes under the video.
Comparing the services, it can be said that Reels is a tool of a large social network, while TikTok is a separate platform with extensive functional capabilities.
What can it be used for?
Reels is a new and useful feature on Instagram that allows users to:
- Create unique content. Reels has a decent editor that can help create original video content and share it with others.
- Promote products and services. Reels is compatible with ADS Manager, allowing users to create advertising videos. Soon, it will be possible to add shopping tags, which will attract more advertisers.
- Promote their profile. Regularly uploading videos on Reels can help promote a user’s page on the social network.
Examples of videos
There are several types of videos that are popular on Rils:
- Humorous videos. Some prefer to upload short funny sketches. However, making such videos in Rils is more difficult due to their short duration.
- Dances. This format is popular among TikTok users as well. Dance videos need to be original so that they don’t look like thousands of other videos.
- Dress-up. In such videos, people quickly change their appearance to musical compositions.
Instructional videos are also popular. This type of content will never cease to be relevant. By filming high-quality educational videos and adding them to Rils, you can get a lot of views and promote yourself on Instagram.