There is a saying: it’s better to see something once than to hear about it a hundred times. That’s why advertising campaigns on social media are so effective. In Instagram, users come to view photos and videos. The brighter and more unexpected the advertisement, the larger audience it will attract. All marketing materials go through a review process to ensure compliance with advertising regulations. First, any promotional campaign is reviewed by Instagram, and the amount of time it takes to receive approval depends on the advertiser’s compliance with the rules.
What is it and how does it work?
Promotion, literally – the promotion of goods. Most marketers focus on the product or advertised service itself. However, social networks work differently: they are designed to increase the audience reach. The emphasis should be on customers. Then it doesn’t matter what is being advertised, the wider the audience, the faster the product will find a buyer.
A successful promotion on Instagram should be targeted. Marketing activities need to be tailored to the target audience. The content must correspond to the psychology of the group of people for whom it is intended.
For example, it is foolish to create a video about children’s products using semi-naked models. The target audience for such products is mothers, aunts, and grandmothers. Therefore, only cute children or dads should be used. By the way, advertising using nudity will have to go through a long review process and be rejected in 99.9% of cases.
It is useless to create viral videos with products or services for the older generation. They simply won’t watch it, and if they do, they won’t understand it. Only youth products go viral.
To make advertising work, all you need is:
– a thoughtful selection of the target audience;
– relevant content that matches the psychology of the target audience.
How to create and set up a promotional campaign
Advertisers need to have a page on Facebook to promote their products. Instagram is owned by this social network.
Promotion can be created directly on Instagram or on ADS Manager (a Facebook service).
Advertising on Instagram is only available for business accounts.
Creating ads on this “child” service is easier. Although there are fewer options, it is enough for novice marketers. You need to:
- Post one or more posts that you plan to advertise. You can choose one of the last 15 published posts for promotion.
- Click on the “Promote” button located under the selected post, as well as on the page profile. There is also an option to “create a new promotion” in the statistics section. You can also work from there.
- Determine the publication goal. You can choose from two options: a link to a product website or a customer call.
- Choose the audience for promotion. Instagram can do this automatically based on the advertised service or product, but it is better to set specific parameters.
- Set the budget and duration of the campaign.
- Submit the post for approval by moderators.
What is the duration of the status “Under review”
Moderation usually takes no more than 24 hours from the moment the promotional post is submitted. Sometimes users make fundamental changes to the promotion already submitted for moderation. Then they wonder why the post is not approved for so long. Changes in targeting, text, links – lead to re-checking.
After the check is completed, a notification of approval or rejection of the advertisement is sent. If the promotion is approved, it will be launched and will last as long as the client has determined.
How to delete an unapproved promotion
If the rules of the system are violated, moderators do not approve advertising on Instagram and the content should be deleted. First, promotion needs to be stopped. An unapproved promotion is not being promoted anyway, but the user needs to do the following:
1. Go to the Instagram profile.
2. Click on “Promotions” and select the unapproved advertisement.
3. Under the “Promotion” button in the menu, select the option to delete.
4. Delete the payment account.
What to do if an error occurs while deleting a promotion?
It is necessary to check if the Facebook account is blocked. Make sure the auto-replenishment function in Ads Manager is not connected. It is not necessary to pay for an unapproved promotion.
Sometimes the Instagram account is blocked if the system fails due to the removal of a promotion. Then it is inevitable to contact technical support.
To get the promotion approved on Instagram without any problems and quickly, it is necessary to thoroughly study not only the rules of advertising placement but also the principles of checking its content. Personal characteristics such as race, religion, nationality, and political views should not be touched upon. It is not allowed to create sexually provocative content and use branded symbols. Then everything will be fine.