The first impression is the most important. Based on it, a person decides whether to stay or leave. It is the Instagram header that creates the message for the user to look further or not. It is not enough to just tell about yourself, your services or products. You need to hook the guest with a few words, attract attention and interest. Do it right and there will be no shortage of followers, but the visitor must clearly understand what this profile is about. A proper header immediately makes it clear what the Instagram user is doing. In the account description, indicate what benefit the follower can derive for themselves.
Where is the profile header located and what is it?
A user creates a small blog under their name where they write text, mentions, hashtags, and emojis, as well as add one link. The user lands on this tab, sees useful information, becomes interested, and is ready to become a new follower. So, what is an Instagram profile header? It is a page whose content determines who among the visitors will become a fan or a customer, depending on what is needed more.
Header design
Let’s take a closer look at what elements make up an Instagram header:
- Photo. The company logo or product image is used. Quality photos can even be taken with an iPhone. On a sunny day, choose a background and take a dozen shots. Choose the best one. It’s best to take a photo head-on. Use photos without Photoshop, as fake images are easily recognized and repel viewers.
- Username and handle. The handle for a business page consists of the company name and what it does. If it’s a personal page, don’t complicate things. Long handles are not memorable and can’t be typed without a link. Use associations with your name. Try to use as few punctuation marks, underscores, and other similar symbols as possible. Such handles are impossible to remember. Don’t enter the same thing in both fields. Use keywords in your name.
- Text. Approach it creatively. Use emojis, typographic marks, and spaces to make the text bold and expressive. Mix it all with words, play with emotions, but don’t use them separately from the text. Emojis make the text bright, but they are not informative on their own.
- Website. Previously, only one link was used. Now, hashtags and user names are popular, which are used as active links.
For business accounts, the following are added:
- Category.
- Action button. Valuable information is added to the business profile. Not just an email address, but an actual one. This greatly simplifies contact with visitors.
- Location. Knowing where to find you makes it easier for customers to plan a meeting if necessary.
- Phone. You can’t do without it. It’s easiest to contact someone by phone.
And finally, a call to action.
What to write in the header?
The content varies depending on whether it is a blog or a service, but in both cases, the user will see a human face, a personality, rather than a dry list of facts. It is not enough to simply design a beautiful header. When a visitor comes to the page, they should be able to find useful information for themselves, so that they want to come back. Consider how to use 150 characters of text to write about yourself in a way that will interest new people and potential clients.
What not to write about
Errors in writing texts:
- Text without divisions and emojis. This is how novels are written, but not descriptions of services or products.
- A meager set of phrases without a call to action. They won’t do anything if the text doesn’t call them to action. They will simply forget about it as soon as they read it.
- Illiterate text. If there are many mistakes, at best they will laugh and share with friends. At worst, they will forget it immediately.
- Many foreign words. They won’t understand.
- No hashtags. They help with promotion, but no more than 30 should be used.
Nickname selection
It’s difficult to come up with an original nickname that is free of unnecessary symbols and easy to remember. Use your imagination and avoid the following mistakes:
- Excessive punctuation marks, as Instagram indexes them as letters;
- A nickname with three or more words, especially if they are separated by dots;
- Using well-known brands.
Choosing our style
When designing a header, the photo for the avatar is of particular importance. It is the face of the brand that is seen not only in the profile, but also in the story and comments. Therefore, make the avatar memorable and high-quality. Personal photos should be clear. Mostly, Instagram is accessed from smartphones with small screens, so it is not worth posting a full-length photo or one that is far away. If using text, do not make it small. Do not use only one color for decoration. In extreme cases, use similar colors and shades.
Personal blog
On Instagram, categories were introduced to make it easier to classify pages by type of activity. This option is only available for business accounts. The category is indicated in the profile and can be, for example, such:
- musician;
- personal blog;
- entertainment;
- entrepreneur.
A personal blog on Instagram is a platform in a social network where people with similar interests communicate, promote goods or ideas, offer and provide services. To succeed in a personal blog, a competent strategy is needed, and it is necessary to work meticulously on the text and photos to make them engaging.
Profile Description
How many characters are allowed to create a compelling description? Only 150. You need to stand out from billions of network users. This can only be done by creatively and beautifully presenting brief information. That’s why emojis are so actively used to shorten and visualize text.
Add links to other accounts in the description. This way, your personal account can advertise your store or service.
Make the description grammatically correct and attractive with content that hooks subscribers. If you don’t know what to write about, try answering these questions:
- Who are you?
- What is your occupation?
- Why should people deal with you?
- How to contact you?
Try a new font to attract attention. This service is available on the Sprezz Keyboard website or in the iOS app with the same name.
Now everyone is obsessed with making their profile description in a column. It’s easy to read and looks attractive. You can present information in this way by pressing Enter without a space after each line. It’s even easier to type text in an editor and then copy it to Instagram.
For a business account, a multi-link is an indispensable thing. Using special services, you can display contacts such as messengers, social networks, and websites in one link. To do this, choose a service, get a link there, fill it out, and paste it into the “Website” field in the “Edit Profile” section. The most popular services offering this service are Sendme.cc and Mssg.me. The service is paid, but it’s worth it.
Action and communication buttons
By switching to a business account, you get the opportunity to add contact information to the header. The action button allows for quick communication or precise location setting. This helps attract new visitors, as they can now easily contact you directly.
Bright and stylish hats
Let’s consider 4 interesting headers:
These are headers of personal profiles on Instagram and store profiles. The more popular the brand, the less it needs to attract attention, and an unknown user will have to fight hard for subscribers.
Here are examples of several phrases that can be filled in the header of a personal blog profile to attract attention:
- Life is either a daring adventure or nothing at all.
- They talk about me behind my back – I’m ahead of them.
- Let’s stay friends on Instagram.
- Choose the difficult path – fewer competitors.
- I wanted to see myself from the outside – became a camera.
Take a creative approach to using 150 characters in your Instagram profile header. Create an engaging description that will attract new customers. Use header examples only as a cheat sheet for developing your own style and unique image. The profile header helps increase traffic and audience only if the avatar, description, username, and nickname are done correctly. They should not only be executed properly, but also be original. This will ultimately lead to an increase in sales of goods and services. Be unique and people will be drawn to you, or become such a well-known personality that everyone will search for you on the web.