GiveAway is a common principle of social promotion, expressed in the holding of prize draws prepared by sponsors or account owners on social networks. Giveaways on Instagram have been around for a long time and still help bloggers, entrepreneurs, and online store owners gather new subscribers, expand their target audience, and turn semi-empty pages into sources of inexhaustible profit in a matter of weeks and months.
How Givvy works and what it is
What are Instagram giveaways?” – a question that is increasingly appearing on pages of social media promotion services. And the reason for this is the massive giveaways conducted by bloggers and social media stars in recent years. The answer is simple – Giveaways are a non-traditional way of promoting and expanding reach through prize draws. Before conducting such an action, you will first have to choose a side – organizer or investor. An organizer is someone who dreams of conducting a giveaway and is looking for sponsors who can provide prizes or money to buy rewards. Being the manager of the competition is difficult – you will need a significant starting audience and the ability to attract those who can pay. Investors, on the other hand, invest in organizers and, in return, hope to increase their social indicators.
Types of Giveaways – How to Become a Sponsor
There are many options for giveaways, so it is important to learn how to distinguish such activities on Instagram:
Classic Give
Almost every day, local giveaways are held on social media pages, tailored to non-standard themes. You can find such activities directly through search. Then you just need to contact the organizer and describe the situation – say, you want to become a sponsor, what are the conditions and possible results.
The advantages of the classic approach are low entry barriers and the ability to quickly rise in performance indicators. The disadvantages are quick subscriptions due to rare hits in the target audience. After all, classic Giveaways are mainly hunted by fans of blatant freebies.
Personal Give
conducted by individual bloggers under a specific name. The entry threshold is noticeably higher, but it is easier to reach a specific audience and it is more difficult to encounter fakes and bots that subscribe only for profit in the future.
Rules for conducting the GiveAway contest
Even a beginner can hold a giveaway without needing a step-by-step Instagram guide. It’s important to remember the following nuances:
- Before starting the contest, it’s desirable to make an announcement: just like with Hollywood blockbusters, advertising is essential.
- Next, announce the conditions and requirements: subscriptions, likes, reposts, comments – it’s important to agree on all the details with sponsors in advance.
- After a certain period of time, it’s important to make several announcements related to the imminent completion of the GiveAway. After that, the organizers will need to close the participation opportunity and conduct a random selection of winners.
The actual cost of participating in a giveaway
You can become a sponsor and hold a joint (classic or named) giveaway on Instagram with a budget of 500 rubles. Such a low entry threshold is due to either inexpensive prizes (which means the number of subscribers approaches zero, and there is hardly a chance to attract the target audience), or a serious number of additional sponsors who do not want to stand aside (competition may bring benefits, but not in the realities of a Giveaway: the more accounts are in the draw, the fewer people will want to subscribe to everyone). However, if we take into account the average amounts, but with a long-term result (subscribers, likes, comments, precise targeting of the audience), the budget should start from 10,000 rubles.
When attempting to hold a contest with celebrities (Nastya Ivleeva @_agentgirl_, Borisov @gan_13, Khabib Nurmagomedov @khabib_nurmagomedov), expect a price tag in the range of 70-150 thousand rubles. But what results to expect ahead.
On the wave of general attention, there is a chance to at least temporarily gain a virtual army of thousands of subscribers.
How to consolidate the result and not get a mass unsubscribe
After conducting giveaways and distributing prizes, the influx of thousands of new subscribers will slow down and begin to reverse. An uninterested audience will begin to mass unsubscribe with the sole purpose of freeing their news feed from unnecessary bloggers, entrepreneurs, or infopreneurs. As practice suggests, it is almost impossible to stop this regression. At least 20-30% will unsubscribe, but the rest can still be engaged:
1. A well-thought-out content plan will be required, preferably prepared well before the announcement of the giveaway results. The plan should include both news posts and entertainment information. All content must remain unique and fresh. Perhaps even consider delayed time postings – at 11:00 am and 6:00 pm every day. For those who are not afraid of experiments, you can use Stories, live broadcasts, and other types of activity.
2. Do not forget about local giveaways and prize distribution. If it is important not to lose anyone, you will have to invest again in buying items for new Giveaways, but without additional sponsors.
3. Advertising is the best way to stay afloat. Exchanges, the Instagram social network, third-party services – there are many options to regain lost fame, but again, additional investments will be required. As a result, it is better to stick to the content plan: less investment, a little more risk, but there will still be a chance to maintain the audience’s interest and not lose motivation.
Advantages and disadvantages of Giveaways
Giveaways on Instagram are a well-known way to quickly boost a newly registered account. By choosing the right giveaway, preparing investments, there is a chance to increase the audience, expand reach, and aim for serious future results. However, beyond the obvious advantage of gaining new followers, there are many drawbacks that outweigh the quick growth of social indicators and not-too-serious (by standard advertising standards) investments.
The inevitable unfollows (sometimes not helped by additional contests or a well-thought-out content plan), decreasing engagement rates (a metric that helps advertisers determine whether to agree to cooperation, as a blogger with an audience of 500,000 followers may have posts that no one views, likes, or comments on), and useless expenses if the wrong giveaway organizer is chosen are among the downsides.
Giveaways on Instagram are a controversial and extremely unpredictable way to attract followers on the social network.
With proper preparation, a favorable outcome is quite possible – additional audience, increased individual indicators (views, comments, reposts), and a soon-to-be-entertaining content source. However, miscalculations and over-reliance on results can lead to unexpected outcomes.