In 2019, the Stories function on Instagram became as popular for users as feed posts. Every day, many people promote their own account on the social network. Business account owners keep track of statistics, and usually views decrease. What to do if your Instagram Stories views have dropped? This article will discuss known options, tricks, and innovations. Ranking algorithms have a complex system that, when applied correctly, will increase views.
What are views and reach – what do they depend on?
In 2016, Instagram added the option to connect a “business profile”. This option is suitable for companies that provide contact information and track account statistics. Popular indicators include “Reach” and “Impressions”. These options have replaced the quantitative indicator in the form of a list of account followers.
The introduction of this functionality means a change in Instagram’s algorithms, so only a certain portion of followers see the published stories, photos, or videos. It is also worth mentioning the ER indicator – engagement rate, the higher it is, the more likely a person will see the publication and stories among the first.
Important! With a high ER rate, the page owner will not reach the entire audience. This is due to the application’s orientation towards attracting advertisers.
To track story statistics, there is a “Insights” tab. In the published story, you need to click on the views, then go to the statistics. It includes options: views, reach, subscriptions, forward and exit.
Note! The function is only available to accounts that have connected the “business account” option to the page.
“Views” – the total number of story views. This means that the owner sees how many times the stories were viewed.
The feature of sorting the list of views:
- when shown to more than 50 people, the application algorithm does everything to make the user immediately notice that friends have viewed the story;
- when shown to less than 50 people, the list of views is organized in reverse order.
“Reach” – the number of unique users who have seen the story.
If a user views one post 10 times, the number of reaches will increase by 1, and views by 10. An increase in views means that people are coming back to watch the stories again.
What does coverage affect?
When a person wants to start placing ads on their page, they need to show the advertiser their account statistics. Business partners use these numbers to determine suitable resources. They review the number of likes, comments, and reposts, but initially pay attention to coverage statistics. The number of “Instagram impressions” can be inflated, so true page popularity is determined by coverage. To determine unique visitors, characteristics are applied based on geographic location, browser, IP address, registration data, and type of device used to log in. These indicators are difficult to falsify as they are difficult to replace in combination. Thus, account popularity is measured by the number of coverage.
The decrease in audience coverage – reasons
Before increasing your statistics, you need to understand why your reach is decreasing.
Reasons:
- Excessive advertising and mutual PR can harm your profile, causing followers to skip your Stories and eventually unsubscribe;
- Uninteresting content;
- Lack of audience engagement, you need to know how to encourage your followers to interact with your content.
Once you have identified the problem of decreasing reach, let’s move on to methods of increasing it.
How to increase views and reach on Instagram
Increasing reach on this social network is necessary for account owners, as sometimes reach and impressions can decrease. As mentioned above, the number of advertisers and the amount of money directly depend on the statistics indicator. Currently, there are both “white” methods of promotion and ways to bypass algorithms.
Self-promotion method
By using these methods, the user will gain an interested follower who will take actions on the page: commenting, liking, responding to Stories, and writing messages in Direct. This method requires effort and time from the owner.
- Choose the right time to post. Different categories of users log in to Instagram at certain times. For example, those who work from morning until evening do not sit on the internet in the morning or after lunch. It is necessary to correctly determine the period of activity of the potential target audience and post stories at that time.
- Post more video stories. At the beginning, Instagram was only for viewing photos. As statistics show, users now pay more attention to video content.
- Hold contests, GIFs, and quizzes with prizes. Everyone wants to receive a gift without taking any action. It is enough to create a task, then people will regularly visit the account. Contests must be held fairly, otherwise the deception will be revealed and the owner will lose subscribers.
- Here and now. Tell what is happening right now, so you will bring the audience closer to your life.
- Use advertising. With the right choice of targeted advertising or the owner of another more popular account with financial investments, there will be an instant result.
- News. Keep track of world events and comment on them in your blog.
Performing the above actions is sure to lead to an increase in activity indicators. There are also quick ways to increase coverage. However, when resorting to these methods, it is worth remembering that the “bought” will not be interested in the content of the page. Sometimes this is necessary, so you need to use proven services.
Note! Resorting to this method is quite dangerous, as social network developers do not like artificial inflation, so if there is the slightest suspicion, the owner will be denied access to the page.
If the reach has dropped on Instagram, action must be taken immediately. A decrease in reach is unpleasant, but there is no need to worry too much about it. On the contrary, changes will allow you to change the strategy of managing the page and make it even more popular than before.