In addition to its main functional capabilities, the Instagram platform allows for commercial activity, selling goods and services, and advertising. To earn a decent income, it is necessary to promote your page. The main secret of success is that your content should attract viewers and attract a new audience. In this article, we will discuss what can be posted on Instagram to quickly promote your account and generate interest from unique visitors.
What to post on Instagram – the most popular photos
Every registered user has the full right to add a personal photo or video to their page or publish it in the news feed as a short story lasting no more than 15 seconds. After a successful upload, any subscriber and visitor can view it, leave their comment, and repost it, provided that the profile is not private.
Recently, the service has turned from a regular social network into a platform for business development and commercial activities, promoting products and services, as well as advertising. Thus, Instagram can bring decent income to interested individuals, but it is necessary to promote your profile and have a constant flow of visitors.
The main secret of success is high-quality and colorful publications, as well as a well-chosen target audience.
The theme of the channel and the content itself should hook viewers and evoke positive emotions, interest, and a call to action. If you do not invest effort in developing your page and rarely post new publications, your creativity will not attract subscribers.
Currently, several popular directions for photos and stories can be distinguished:
- Create your blog and share your experiences with users. Give useful and practical advice.
- Aesthetics and beauty. Bright and beautiful photos will definitely attract the attention of viewers. For this, it is important to maintain color balance and harmony in the overall composition.
- Fashion and style.
- Motivation. Such records should call for action.
- Travel. Tell about new places, trips.
The most viewed and popular pages, of course, belong to show business stars – actors and performers. Almost every famous person has a verified account on the social network. It is not necessary to be famous or lead a busy lifestyle, everyone can earn on Instagram, the main thing is to make good publications. After all, even everyday life can cause a storm of emotions and interest among users.
The most popular picture on the social network is a photo of an ordinary chicken egg, it has received over 50 million likes, which continue to grow every day.
10 secret ideas that will definitely increase audience engagement
As previously discovered, in order to start earning, it is necessary to promote your account and have a constant flow of visitors. Only high-quality work, useful photos, and videos contribute to a successful takeoff. Therefore, it is worth paying special attention to the design and editing of images when posting on your personal page or in the news feed of the service. Below, we have selected the most effective tips for you on what photos can be posted and which ones cannot be published. They will help you promote your profile on Instagram.
Choosing an interesting topic
First of all, you need to determine the theme of your publications and creativity. Your work should be aimed at a specific audience. Standard posts and photos of new sneakers, updates in your wardrobe are unlikely to gain popularity and interest among users. To determine the direction, listen to the following advice:
- Try to tell the viewers what interests and excites you. You don’t have to be a celebrity and lead a rich lifestyle, any, even ordinary events can be shown in bright colors.
- Analyze your feed and see which photos get the most views and likes. Try to move in that direction.
- Borrow ideas from advanced users. Browse the pages of famous bloggers, find out what they talk about, what attracts the audience.
The main thing is that your content is interesting and brightly designed, but it is not worth describing several unrelated topics on one account.
Add some light to the frame
When you have chosen a theme, you need to take care of the quality of the photos and publications. If the picture is grainy and poorly legible, no one will take the time to scrutinize and decipher your message. The material should delight the viewer and evoke positive emotions. An important aspect of a quality image is lighting, which should highlight details but not hide them.
If you are shooting at night or in the evening twilight, the camera of a regular mobile device is unlikely to give a worthy result, so try to use special equipment. To succeed, you will have to invest.
Regular posting
The next important item on our list is the publication schedule. If you have posted quality content that has received approval and widespread distribution, don’t celebrate too soon. Try to post new photos with a certain frequency, but don’t take long breaks. Let’s consider important rules for content placement:
- If you post rarely and take long breaks between them, your subscribers may get bored and unsubscribe from your account. It is desirable to set a clear schedule, for example, one publication per day, to maintain the interest of viewers.
- It is not recommended to simultaneously release an excessive amount of stories and photos in the feed, excess is also bad. If you have several photos, do not post them all at once, otherwise, you will only annoy visitors.
Hashtags – the golden mean
Hashtags are a tool on Instagram that allows you to instantly find posts on a specific topic. They are ordinary words preceded by the pound sign “#” (#help). You can add them as a caption to any photo or video. It is not advisable to overuse them and write ten or more tags under a post. You may have seen some users write several lines of hashtags under a photo. All of this only clutters the feed and annoys viewers.
Hashtags should blend seamlessly into the post and fully correspond to its theme. It is enough to use no more than five tags, some of which should be general, and the rest specific to the photo. It is important to choose the right words so that users can find your content in their news feed by searching for it.
Interaction with live users
Don’t forget about other users on social media. To increase interest in your page, interact with followers or other pages, show your activity by liking, commenting on others’ posts, and sharing emotions in private chats. It’s important to have two-way communication so that visitors become part of one chain. By viewing someone’s story in the feed, they will see you in the list of viewers and may become your follower.
Moreover, by subscribing to additional channels, you can learn something new, find interesting ideas, and later implement them. There are many third-party applications for promoting your profile on social media, which achieve promotion by boosting likes and subscriptions. It should be noted that by using such services, you risk being blocked indefinitely.
The hit of the season – Instagram filters
Among the standard and built-in tools of Instagram, there are special filters that can transform an image and adjust the color scheme, turning even a bad photo into a quality work. Here’s how to use them:
- Select any photo from the internal memory of your mobile device or take a photo in real-time mode.
- Upload the content, the editing menu will open, where you can view any filter and add additional graphic effects from a wide range of functionality.
Many experienced and popular users do not use standard tools.
Note. There are many additional utilities available for adjusting the image and selecting the color palette, which will help to beautifully design the photo.
Create unique life photos
Bring your photos to life and delight your followers. These images are created using special apps and built-in features on modern mobile devices. Essentially, they are mini-videos or GIF images that last only a few seconds. To create one, follow these instructions:
- Open the camera on your mobile phone.
- Find the button for creating live photos.
- Start shooting. Done.
The camera will capture 1.5 seconds before and after you press the button, allowing you to show how the surroundings change. Don’t be afraid to experiment with your posts, try new effects, shooting methods, and graphic elements. If you have a professional camera, don’t hesitate to try out all its capabilities – it’s never too late to learn how to take great photos.
Caption your photos with witty comments
First of all, the viewer looks at the visual design of the post, then their attention is directed to the informational content and message. Each picture should have a caption that fully corresponds to the attached image. Use a number of useful tips:
- Do not write a huge tome of several lines of text. Visitors are unlikely to read the message to the end, the more text, the less likely they will pay attention to it. Remember that brevity is the key to success on Instagram.
- The caption should correspond to the strict theme that fully coincides with the image. If there is a cat in the post and you write about cars, it will only cause dissonance and push away followers. Write as clearly and understandably as possible so that the viewer feels emotionally involved.
- Use your imagination and try to liven up the gray text on Instagram with a witty joke or irony, but do not overdo it.
Use trendy gadgets – quizzes and games
Try to keep up with the latest trends on the web, support challenges, release thematic content related to a specific event in the world. If the hype has been going on for several weeks, it is not worth supporting it, as users eventually get tired of one-sided content in their news feed.
The standard Instagram tools allow you to create interesting stories, polls, and quizzes. All of this engages visitors in the content creation process and generates interest. To create questions or quizzes, you need to attach the corresponding sticker to your publication:
- Launch the mobile application and log in to the social network.
- Go to the section for creating and adding stories.
- Attach a specific image or take a photo with your smartphone camera.
- On the top panel, find the icon in the form of a smiley face and click on it. After that, a list of all available stickers will appear. Choose the one you need and place it on the screen.
Connect cross-promotion with other social networks
If you have an account on other social networks, be sure to link it to your Instagram page. To achieve rapid promotion, it is necessary to develop on all modern platforms. Synchronize your accounts, and all your posts will be automatically posted on all services simultaneously. This way, you will attract a new audience and increase the views of your posts.
Instagram actively collaborates with almost all social networks – Facebook, Twitter, Vkontakte, Odnoklassniki, and others. To attract attention, tell everyone about your creativity.
The article discusses several useful tips that will help answer the question of what to post on Instagram to quickly promote your page and start earning. There is no one correct success formula, the main thing is to choose the right topic, create interesting content, and find the target audience. Fantasize, create, and paint the world in new colors in stories and photos, so that viewers cannot tear themselves away and eagerly await new material.