The main assistant in promoting your Instagram account is marketing campaigns. Since advertising is already built into this social network, a new brand does not need to urgently download third-party programs to increase the popularity of its profile. It’s much simpler: create an interesting post and pay for its promotion.
Sometimes, attempts fail and “fame” starts working against you. In this case, do not hesitate and get rid of the unsuccessful publication. Don’t know how to do it? Read below about how to delete a promotion on Instagram and everything will become clear.
What is a promotion campaign on Instagram?
If you are interested in business and promoting on Instagram, it will be useful to know what a promo campaign is. A promo campaign is your advertising post that is displayed to your chosen target audience. It can appear not only in the main feed, but also in stories.
This marketing is aimed at:
- introducing potential customers to your brand/website/profile;
- increasing sales;
- acquiring new subscribers;
- boosting likes and comments.
Useful to know. If you still have a vague understanding of who your readers might be, set up automatic targeting of your target audience.
The cost of such promotion depends on:
- the duration of the display;
- the reach of users.
The minimum cost of a promo campaign for 1 day is 20 rubles, and the maximum is 20,000 rubles.
When is it better to stop advertising a business profile?
Now let’s figure out in which situations it is better to stop promoting publications. This should be done when:
- The promotional post was made hastily and you doubt its effectiveness. It’s better to abandon it and do everything more qualitatively.
- An error is noticed in the text. Don’t think that even a small typo will go unnoticed. It’s desirable that everything is written correctly.
- The photo or video has low resolution and poor quality. Nowadays, no one is interested in such content.
- The target audience is incorrectly selected. Of course, in this case, there will be no negative result, but there will be no benefit from such marketing either.
- Angry comments and dislikes from app users are pouring in. Pay attention to what readers didn’t like and fix the mistake.
- The promo campaign has no effect, and the money is “leaking.” Study the statistics and change the promotion parameters.
If you see one of the above problems, try to react lightning-fast, otherwise, a bad reputation may be ensured.
How to delete a promotion: step-by-step actions
So, we are approaching the most interesting part: let’s discuss two ways to stop and then completely remove the promotion. Namely:
– using a mobile phone;
– through a Facebook account.
They are completely different from each other, so we will pay special attention to each of them.
Over the phone
To get rid of ineffective publishing on your smartphone, follow the step-by-step instructions below:
- Launch the app and log in to your Instagram account. To do this, enter your username (nickname/mobile number/email address) and password.
- Click on the “heart” icon in the bottom menu and go to the “You” tab.
- Tap on the “Promotions” icon at the top of the screen.
- Open the desired promotional post and click on the “three dots” in the top right corner.
- Click “Pause Promotion” if you want to pause it for a while, or “Delete” if you don’t plan to continue working with this promotion.
- Confirm the changes.
Done, now you can plan a new marketing campaign.
Through Facebook
If you linked your Facebook account and worked through it, then you will have to delete the ad block directly through this social network. Here’s what you need to do:
- Go to the official Facebook website and log in to your work profile.
- Click on the “triangle” icon and go to Ads Manager by clicking “Manage Ads”.
- Select the active account for promotion. This will open a page with all your active and inactive promotions.
- Hover over the promotion you want to erase and click “Edit”.
- Tap on the “three dots” in the top right corner of the web page in the new window.
- Click “Delete Campaign”.
- Confirm your choice.
Useful to know. In Ads Manager, you can not only delete but also edit ad parameters.
Reasons for ineffective advertising campaign performance
Now it’s time to figure out why your advertising campaign turned out to be so ineffective. The most common reasons may be:
- The text under the photo or video. It’s boring and doesn’t encourage active actions.
- An inconvenient website. For example, if the post leads to your company’s page, but it’s not designed for mobile devices. Few people want to bother zooming in/rotating their phone screen multiple times.
- An unprofessional profile/website design. A ridiculous or outdated design only repels potential customers.
- Inaccessible account viewing for non-subscribed users. This may happen if the “Private” checkbox is selected in the settings.
- Incorrectly configured feed coverage. It’s strange to see products for seniors displayed to young people.
Stopping promotion of a publication on Instagram is easy. It’s better to approach your marketing campaign with all seriousness from the beginning. Learn tricks and tips to increase the effectiveness of your publications, determine your target audience, and allocate a good budget for it.