With the emergence of studies on algorithmic feeds, the principle of their formation has been adjusted and the timing of content publication no longer has a definitive impact on reach. Bloggers and businessmen are trying to find a correlation between the timing of content release and the degree of engagement. Network algorithms rely on the relevance of a post when forming an intelligent feed: how long ago the publication was made. New posts are given an exclusive opportunity to become visible to subscribers.
Why is it important to consider the timing of publication?
It is not difficult to notice that posts uploaded within a certain time interval receive the best responses.
The algorithms of the network, when forming an intelligent feed, rely on the relevance of the post in time: how long ago the publication was made. New posts are given an exclusive opportunity to become visible to subscribers.
The best time for Instagram posts is as close as possible to the period when the target audience will be online, to increase the novelty factor.
When people watch Rails more
There are many myths about choosing the right intervals for posting on social media. Recommendations suggest that it is better to post on Instagram in the morning (at 10 o’clock) and in the evening (from 6 to 8 pm) on weekdays. Sometimes it is said that posting on weekends is not effective, which was relevant for portable devices before the development of mobile internet. Now users can be online constantly.
At what time do all these people post reels on Instagram?
When answering the question of when is the best time to post reels, the busyness of users during the workweek is taken into account. The optimal day for posting is Sunday, followed by Monday, as user activity is otherwise consistent throughout the week. However, new information is least well-received on weekends, particularly on Saturdays due to people’s exhaustion from the week. Research confirms that user activity is highest in the morning and after work hours. The greatest activity is observed from 10:00-11:00 and in the evening from 19:00-21:00, with a slight increase during lunchtime from 12:00 in most organizations. Posts published from midnight to 6:00 receive less audience reaction. American research shows the significance of publication timing in various industries. For tourism and travel, the last weekday from 9:00-12:00 is successful, with Mondays and Tuesdays being good days. For entertainment, Tuesdays and Thursdays from 12:00-15:00 are ideal. For food service, Fridays at 12:00 are best, and for retail, Tuesdays, Thursdays, and Fridays before 12:00 are optimal.
How else to increase video coverage
To achieve a larger reach, it is recommended to use proven methods:
- Finding the optimal time for publications.
This is easiest to do on a business profile. Its owners have access to an advanced analytical tool that allows them to understand when profile visitors are most active.
- Testing the format ratio.
Research results confirm that more likes and comments are posted under photos than under video content.
However, this should not lead to hasty conclusions. Sometimes posting images may not be suitable for a specific project.
- Asking audience questions and holding contests.
“Polls and giveaways” are a proven method of promotion that gives good results.
- Working with user-generated content.
It is recommended to establish interaction with the user audience.
- Posting stories.
It has been noticed that the popularity of stories on the social network is a powerful boost for increasing popularity.
- Using advertising tools.
- Know the measure in publications.
- Follow trends.
- Automate.
It is known how to increase reach with your own efforts. This should not cause difficulties during practical application.