The main feature and unique function of the social network Instagram is to publish personal photos and videos on your own page, after which any visitor or subscriber can view the material, respond with a like or comment. If you decide to earn money on the platform and promote a brand, product, service, or account, you need to carefully choose the topic, target audience, and information content. Let’s consider popular types of content on the service and suggest foolproof ideas on what to write about on Instagram.
Instagram Posts: Where to Start and What Not to Do
Recently, the portal has become an ideal place for conducting commercial activities and advertising. With its help, you can earn good money if you know what to publish and for whom. Promote your own brand, product, specific service, or Instagram page.
To gain popularity and quickly build a permanent audience, it is necessary to follow the main rule – create quality and useful content that will be of interest to viewers and encourage them to take certain actions. The beginning of your career on the service is registration. Before posting your first news, story, or image on your feed, analyze the following factors:
1. First, determine the theme of your blog. It is not worth telling users about completely different things on one account, especially incompatible ones. Trying to attract a larger audience, you risk staying at zero. No ideas? Look for enlightenment from other bloggers, see what is currently trending. Currently, such areas as humor (short and funny videos), cooking, aesthetic photos, cosmetics and fashion, cinematography, cars, travel, and workouts (self-improvement) are particularly popular.
2. Evaluate the target audience for the material.
3. Publish your first post on Instagram. From this moment, your path to promotion is just beginning. Post an official greeting and briefly tell about your creativity.
If you are engaged in commercial activities – trade or advertising, you will have to activate a business account on Instagram. Before you start, do not forget about the site’s security policy, as any gross violation of the requirements will lead to the final blocking of the profile. Let’s consider what is better not to do on the social network:
1. You do not need to engage in the promotion of likes or subscribers, use additional services for promoting your account. The social network imposes strict restrictions on the number of subscriptions, sent messages, likes, and so on. After exceeding the specified norm, you will simply be blocked for a while or permanently.
2. Posting prohibited content containing violence or scenes of an erotic nature will also lead to blocking. Using other people’s brands, stealing publications from other users without indicating a link to their authorship.
3. After the start of active activity, do not stop and make long breaks between publications, deceive the expectations of your subscribers. Regularity and schedule are the key to success.
4. Posting low-quality photos or videos. Blurry and blurry shots are more likely to cause disgust than interest from visitors.
5. Engaging in arguments with other users, arguing and insulting them in comments, blocking everyone who is not pleasing without discrimination.
All of this can put a cross on your career in the social network.
Classification of posts on Instagram
In Instagram, everyone can post their photos or videos on their personal page, after which they are stored here until the owner wants to delete them or move them to an archive list. The service is known for its diversity. You can post absolutely anything that does not contradict the established rules. After registering with the service, you need to choose a topic and decide on the type of content that you will design and post. At the same time, it should be remembered that it is not desirable to touch on several different directions on one account. Below we will consider common types of posts.
Selling publications
This type of content is mainly posted by commercial accounts, users who run businesses, advertise, and promote their own product or service on social media. Such publications should provide as much detail as possible and clearly explain the product, highlighting all its positive aspects. Use standard editing tools or third-party applications and resources to format the post. After all, the post should attract attention and evoke strong emotions in the reader.
Most bloggers enter into contracts with advertising agencies, after which they review the client’s brand on their feed. However, it is not advisable to aggressively push users to purchase the product. Incorporate selling content concisely and mix it with your main content.
Visitor engagement
These posts are used to attract a new audience. They should be interesting to visitors and make them want to subscribe to you. Follow some useful recommendations:
- Post interesting and colorful photos and videos in a unique style.
- Leave a caption with a call to action for each post.
- Hold contests and promotions, engage in two-way communication with subscribers.
The main thing is to target the audience and work only on it, do not chase after all users at once. Look for those who will be interested in your creativity and theme.
The content for engagement should encourage visitors to take a certain action – like or subscribe to the page. Pay attention to the text, do not write long and boring captions.
Entertainment content
Currently, humorous pages and bloggers who create short and funny videos have gained particular popularity among social media users. It is not necessary to be a comedian or a media personality to attract attention, the main thing is to have a sense of humor and imagination. Play out various life situations that are familiar to everyone. In addition, try the following creative directions:
- Write a blog about movies and TV shows. Share your impressions of what you’ve watched and write interesting reviews.
- Create music, share your songs, and make cover versions of popular compositions.
- Love photography? Share high-quality and professional photos for everyone to see.
Entertaining users can be done in all available ways, the main thing is to find a source of ideas and choose the right direction to move in.
News topics
Stay up to date with the latest news and events happening around the world. You will never run out of ideas and current topics to publish, as the world around us never ceases to amaze. It is important to note that knowingly false and unverified facts should not be posted, as they may cause doubt among users. Use and reference only authoritative sources of information. Political news is particularly popular, given the unstable situation in the world, so you can keep your viewers engaged with juicy content every day.
Interesting stories
Do you have something to share? Feel free to share your experiences and emotions. Record videos, describe interesting stories from your life, talk about yourself. You don’t have to be a popular personality or a show business star to succeed. Even ordinary life and everyday things can be interesting. Publications related to travel and adventure are in high demand. Review other cities and countries, unusual places and resorts.
Education and Information
Don’t forget about useful content. It’s never too late to learn something new. On your page, you can talk about:
- Fitness. Create workout routines, weight loss programs, and diets.
- Cooking. Share interesting recipes with users, take beautiful photos with your phone or camera, and describe the cooking process in detail.
- Writing about scientific and historical facts. Popularize science.
- Conduct seminars, lectures, and lessons directly in the live broadcast of the social network.
- Car repair. Analyze malfunctions and breakdowns.
Only talk about what you know 100%.
The main rule is consistency in publishing
After choosing a theme for creating content and making the first posts available to the public, it is important to stick to a precise schedule. The main rule for success and rapid promotion of the page is consistency in posting. If there are long breaks between material postings, subscribers will simply get bored and unsubscribe from you.
For convenience, create an exact schedule for your publications for a week or a month. Try to post two entries per day in the news feed and short stories in the stories section. Be sure to create a reserve so that if necessary, there is something to post. An excess of content will not lead to anything good, so publish your work evenly.
Active communication with the audience
Don’t forget to communicate with your followers and establish a two-way connection with them. Let users also participate in creating content, sharing their ideas and thoughts. The following types of interaction exist on Instagram:
- Hold contests and promotions. It is not necessary to offer expensive gifts and prizes.
- Launch live streams, answer followers’ questions. Record your musings and release welcome videos.
- Conduct surveys and discussions in posts, participate in debates.
Users will perceive you as a living person, see you and empathize with you. Under no circumstances should you engage in arguments, disputes, or insult your followers. Treat them with respect, as your earnings and channel popularity depend on them.
Uniform post formatting
Another rule of success is to try to create posts that are designed in the same style:
- Post photos in the same or similar color scheme.
- Use the same filters, templates, and graphic effects.
- Divide content into specific categories.
As a result, your page will look harmonious and attract interest.
Where to find ideas for posts if they have run out
If you can no longer come up with new topics for posts and your content ideas have run out, it’s time to take a break and gather your thoughts. To come up with an interesting project, you will need to:
- Look at other bloggers’ pages, review their existing material, examples of Instagram posts, highlight interesting details from them and use them as a basis for your own creativity.
- It’s always useful to look at the work of competitors.
- Visit other informational, news, or entertainment portals on the internet. It’s especially useful to analyze foreign resources.
- Ask for help from your subscribers, ask them what they would like to see in your page.
Don’t worry or get upset if you’ve run out of ideas for Instagram posts, perhaps after this you will come up with a new and unique direction that will bring you more benefits.
The article discusses useful tips on how to write Instagram posts. The main thing in this business is the regularity of posting news, as well as the correct selection of topics. Try to keep an eye on the quality of your work, read reviews and comments from subscribers, especially those of a critical nature.